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About the Role
We are seeking a performance marketing lead to own paid acquisition results on Meta and Google, utilizing AI agents for execution. This role offers significant ownership and requires a fast-paced, high-achieving mindset.
Responsibilities
- Own weekly trials, cost per trial, and trial to paid conversion rates across Meta and Google.
- Develop and execute the full paid growth strategy, including scale, cut, and budget decisions.
- Manage day-to-day agentic execution with an analyst.
- Build and manage AI agents for daily checks, budget adjustments, and reporting.
- Develop creative test briefs and guide the creative team on ad production.
- Collaborate on paid landing pages and CRO with design and development teams to optimize cost per trial.
- Implement and manage tracking from first click to activation, including CAC, payback, and LTV.
- Launch ads for new products with no historical data.
- Allocate approximately half of the week to media buying and analytics, and the remainder to building agents and running landing page tests.
- Report to the Head of Brand.
Requirements
- 5+ years of experience running Meta and Google campaigns with a monthly spend of $100K+.
- Proven track record of owning a company's numbers from trial to paying customer for 6+ months (agency, in-house, or both).
- Deep expertise in Meta, including structuring and scaling successful campaigns.
- Strong experience with Google Search and Performance Max.
- Experience running personal AI agents or automations on ads weekly, with the ability to explain their functionality.
- Ability to make and articulate data-driven decisions based on extensive experience.
- Experience in SaaS or B2B environments with free trial or book-a-demo funnels.
- Proficiency in GA4, PostHog, ad platform reporting, and spreadsheets.
- Demonstrated success with landing page and creative tests that reduced cost per trial.
- AI experience beyond basic ad copy generation with tools like ChatGPT.
Skills
- Performance Marketing
- Paid Acquisition
- Meta Ads
- Google Ads
- AI Agents
- Automation
- Data Analysis
- CRO
- Landing Page Optimization
- GA4
- PostHog
- Spreadsheet Proficiency
- Strategic Planning
- Budget Management
- Creative Testing
- Tracking Implementation
- SaaS Marketing
- B2B Marketing
Location
- Remote
- Canada
- US
Work Type
- Remote
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- 44 to 50 USD an hour
Benefits
- 15 days PTO
- Christmas Day paid off
- New Year's Day paid off
About the Company
- We are the all-in-one agentic marketing platform, AI-native from day one.
- Our tools help marketing teams move faster, make smarter decisions, and do more with less.
- We are defining a new category in marketing technology.