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About the Role

We are seeking an ambitious, proactive, and basketball-obsessed Creative Producer to drive the development and production of YouTube content across NBAT2’s YouTube channels, @NBA2KL and @NBAT2. This role serves as the primary bridge between creative vision, talent direction, and field/studio execution, owning assigned projects from concept through final delivery.

Responsibilities

Conduct research on featured NBA players, talent, and guest celebrities to develop compelling narrative arcs and highly personalized interview prompts.
Develop detailed creative briefs, ROSs, production beat sheets, interview guides, and contingency plans.
Pitch original content ideas and conceive, draft, and present structured development briefs for prospective YouTube series, formats, and packaging strategies.
Act as the primary on-set director for studio and field shoots, leading small production crews.
Direct NBA players, celebrities, and digital creators on set, creating a comfortable and dynamic environment.
Direct unscripted and interactive formats using deep league and roster knowledge to spark authentic basketball conversation.
Keep shoots on schedule while prioritizing critical story beats, creative objectives, and shot-list needs.
Adapt narrative direction or production plans when unexpected talent dynamics, production challenges, or spontaneous moments create new creative opportunities.
Collaborate closely with video editors and the creative team to shape final edits for YouTube-first viewing.
Manage multiple projects across varying stages of development, production, post-production, final delivery, and publishing setup.
Serve as the main point of contact for assigned projects across internal creative, production management, social, branding, and talent teams.

Requirements

Authentic and extensive understanding of the NBA, including current players and personalities, team rosters, trade and cap logic, league history, and modern basketball culture.
3+ years of digital media experience as a Creative Producer, Field Producer, or in a comparable role, ideally within sports, culture, or digital entertainment.
Demonstrated experience leading small studio or field crews and directing athletes, celebrities, creators, or other high-profile talent on set.
Proven ability to translate creative concepts into organized, production-ready plans and anticipate contingencies before and during shoots.
Demonstrated understanding of YouTube-first programming, including video packaging, audience retention, hooks, pacing, and digital storytelling conventions.
Demonstrated ability to manage multiple projects simultaneously across development, production, and post-production while maintaining creative quality and organization.
Familiarity with video game culture and the NBA 2K ecosystem is preferred; a strong willingness to develop deeper knowledge of the space is essential.
Please submit your resume, portfolio (including links to relevant video productions), and a cover letter outlining your experience and creative vision.

Skills

Creative Development
Pitching
Pre-Production
Talent Research
Creative Briefs
ROS Development
Production Beat Sheets
Interview Guides
Contingency Planning
Content Idea Pitching
Series Development
Format Conception
Packaging Strategies
On-Set Directing
Crew Leadership
Talent Management
Field Directing
Studio Directing
Camera Operation
Audio Operation
Lighting Operation
Talent Direction
Rapport Building
Unscripted Directing
Interactive Format Directing
Basketball Dialogue
Time Management
Creative Flexibility
Post-Production Oversight
Video Editing Collaboration
Pacing
Storytelling
Viewer Retention
End-to-End Project Management
Cross-Functional Communication
YouTube Fluency
Gaming Culture Affinity

Location

Remote (one day per week)

Work Type

Remote (one day per week)

Experience Level

3+ years of digital media experience

Salary/Compensations

$100,000 - $120,000

Benefits

Medical
Dental
Vision
Life/AD&D insurance
Short-term disability
Long-term disability
Fertility and family-forming assistance
Wellbeing allowance
Educational assistance
Mental health coaching/therapy
Tax advantaged accounts such as HSA and healthcare/dependent care FSAs
401(k) retirement plan
Unlimited time off benefits that include vacation and sick time
Commuter benefits
Vacation
Sick time
Personal days

About the Company

NBAT2 is redefining basketball culture at the intersection of gaming, entertainment, and digital experiences.
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
NBA rosters at the start of the 2026-27 season featured 125 international players from a record-tying 43 countries across six continents.
The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass.
The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms.
The NBA's Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third-party digital platforms and NBA partner platforms.
NBA Cares, the NBA's global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.

Equal Opportunity

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.