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About the Role
Lead the development and execution of marketing strategies for infusion, care, and maintenance products to expand market share and enhance brand awareness.
Responsibilities
- Develop, execute, and manage marketing strategies for the infusion, care, and maintenance product portfolio.
- Conduct market research, competitor analysis, and customer segmentation to identify new market opportunities.
- Lead marketing activities throughout the product lifecycle, including product launches, promotions, and sales support tool creation.
- Collaborate closely with sales teams to provide strategic support for achieving sales targets.
- Drive marketing projects by working with internal and external stakeholders, including product development, medical affairs, supply chain, and advertising agencies.
- Measure and analyze the effectiveness of marketing campaigns, proposing and implementing improvements to optimize ROI.
- Build relationships with Key Opinion Leaders (KOLs) to promote product adoption.
- Comply with relevant regulatory requirements and company policies.
Requirements
- Over 5 years of marketing experience in the medical device industry; experience with infusion, care, or maintenance products is a plus.
- Proven track record in developing, executing, and measuring marketing strategies.
- Market research, data analysis, and strategic thinking capabilities.
- Excellent communication and presentation skills in both Japanese and English.
- Ability to work as a team player and collaborate with diverse stakeholders to achieve goals.
- Project management skills and the ability to multitask.
- Bachelor's degree or higher in Marketing, Business, or a related field.
- Proficient in Microsoft Office Suite (PowerPoint, Excel, Word).
Location
- Tokyo, Japan
Work Type
- Onsite
Experience Level
- 5+ years
Education Level
- Bachelor's degree or higher
About the Company
- BD is one of the largest global medical technology companies.
- Our purpose is Advancing the world of health™.
- We look for the impossible and find transformative solutions.
- We foster a culture where you can learn, grow, and thrive.
- We believe in the power of face-to-face collaboration for faster learning, deeper collaboration, and a stronger culture.
Equal Opportunity
- Becton, Dickinson, and Company is an Equal Opportunity Employer.
- We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.