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About the Role

Help build and grow Pet Circle’s emerging ventures, with the freedom to test your ideas and see their impact. You will lead growth across the portfolio, starting with Bonnodog and our online pet pharmacy as equal priorities. You’ll own the growth plans and marketing budgets, and personally build, launch, manage and optimise campaigns. You’ll also shape brand positioning and tone of voice, working closely with our customer marketing team. You’ll help build AI into the way we work, using agents and automation to improve research, reporting and campaign execution.

Responsibilities

Build, launch and optimise campaigns yourself across acquisition and lifecycle channels.
Test audiences, offers, creative and customer journeys, monitor performance and make improvements directly in the platforms.
Shape each venture’s growth plan, including channel mix, campaign calendar and testing priorities.
Use customer insights and performance data to decide where to focus next.
Own and manage each venture’s marketing budgets, moving investment towards high-performing activity.
Build and run lifecycle activity in each brand’s voice, from welcome messages to repeat purchase and win-back campaigns.
Explore customer touchpoints such as box inserts and referral activity.
Develop and test opportunities with vets, breeders, referral and brand partners, and in-person events.
Assess the contribution of partnerships and offline channels to customer growth and commercial returns.
Create clear briefs, agree priorities and deliverables with specialists and agencies, and keep work moving.
Bring in the right expertise while remaining directly involved in campaign execution.
Set up and test AI agents, tools and automation for research, reporting and repeat campaign tasks.
Use learnings to improve how the Ventures team works.

Requirements

Recent experience setting up, launching and optimising campaigns yourself.
Comfortable moving from the growth plan into campaign tools and doing the work to get activity live.
Experience leading growth at a startup, scale-up or direct-to-consumer brand.
Experience managing marketing budgets and being accountable for customer growth and acquisition efficiency.
Experience acquiring customers through paid media, search and social.
Experience retaining customers through CRM and lifecycle marketing.
Understanding of how acquisition costs, retention and customer value connect.
Experience working with specialists or agencies to deliver results.
Ability to give clear direction, align priorities and keep delivery on track.
Ability to prioritise across competing opportunities.
Ability to act without needing every step mapped out.
Ability to adapt your approach when the data changes.
Curiosity about how AI can improve marketing.
Comfortable learning new tools and keen to put them to practical use.
Willingness and ability to learn AI quickly.

Skills

Growth marketing
Campaign management
Budget management
Customer acquisition
Customer retention
Lifecycle marketing
Paid media
Search marketing
Social media marketing
CRM
AI
AI agents
Automation

Location

Sydney

Work Type

Flexible working environment
In-office collaboration

Experience Level

Mid-level

Benefits

Development opportunities
Lunch & learns
Secondments
Unlimited learning courses via Go1
Flexible working environment
Up to 50% employee discount
Product sample giveaways
Pawrental leave
Volunteer days

About the Company

Pet Circle is Australia's biggest online pet retailer, founded in 2011.
We are reshaping how pet parents discover, choose and receive what their pets need.
We are building the future of pet care through technology, innovation and a deep understanding of what pets and their people need.
Our portfolio spans fresh dog food with Bonnodog, an online pet pharmacy and pet insurance.
We have around 700 Pet Circlers across Australia, New Zealand and the Philippines.

Equal Opportunity

We're better when we don't all think the same. Different backgrounds, perspectives and experiences make our work sharper and our days more interesting, so whoever you are, if this role excites you we'd love to hear from you, even if you don't tick every box.
If you need anything adjusted in the process to do your best, just say the word, we're happy to help.