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About the Role

The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs that drive customer expansion (cross-sell, upsell, and account growth), generate partner-sourced pipeline, and support retention. This role requires a balance of strategic thinking, hands-on execution, and revenue accountability, with a strong emphasis on using AI, automation, and data to drive performance and operational efficiency.

Responsibilities

Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention.
Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities.
Work with Sales, Account Management, and Customer Success leaders to prioritize programs and allocate limited marketing resources against expansion and partner pipeline targets.
Build targeted, account-based campaigns that engage customer buying groups across multi-location brands, franchise organizations, and property businesses, identify new stakeholders, and create demand for additional SOCi solutions.
Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications.
Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences and improve engagement.
Partner with Product Marketing to turn product launches and new-module releases into cross-sell and upsell campaigns, and help support customer advocacy programs (references, case studies, reviews) that provide proof points for expansion and partner campaigns.
Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners to generate partner-sourced and partner-influenced pipeline.
Collaborate with Partnerships, Sales, and Product Marketing to build integrated campaigns, joint events, webinars, and content that expand SOCi's market reach.
Establish scalable partner marketing programs, processes, and measurement frameworks to maximize pipeline contribution and ROI.
Build partner enablement and channel programs (campaign-in-a-box assets, co-sell support, partner training, and funds management where applicable) that make it easy for agencies and resellers to promote and sell SOCi.
Champion the use of AI and automation (including signal-based triggers, personalization, and content scaling) to improve campaign execution, personalization, targeting, and marketing efficiency.
Identify opportunities to automate workflows, accelerate campaign development, and scale high-performing programs.
Partner with Marketing Operations to establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact.
Analyze performance data to optimize campaigns, prioritize investments, and communicate actionable insights to leadership.
Lead and develop a high-performing customer and partner marketing team (two Demand Generation Managers and a Marketing Coordinator), fostering accountability, innovation, and continuous improvement.
Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing.
Own the customer and partner marketing budget and make transparent prioritization tradeoffs across competing requests from Sales, Account Management, and Customer Success.

Requirements

8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing.
5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners.
3+ years of people management experience, with demonstrated success developing high-performing teams.
Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives.
Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups.
Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows.
Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results.
Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem.

Skills

AI
Automation
Data-driven performance optimization
Marketing automation
CRM platforms
Account-based marketing
Customer growth
Demand generation
Channel/partner marketing
Customer lifecycle marketing
Customer segmentation
Account intelligence
Behavioral signals
Co-marketing strategies
Partner enablement
Channel programs
Performance analysis
Budget management
Cross-functional leadership

Location

Remote

Work Type

Full-time

Experience Level

8+ years of B2B SaaS marketing experience
5+ years in customer, expansion, or channel/partner marketing
3+ years of people management experience

Education Level

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience

Benefits

Comprehensive Benefits Package (full-time permanent, non-contract roles only)
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible Work Environment (full-time, non-contract roles only)
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Empowering Career Growth and Success

About the Company

SOCi.ai is redefining how multi-location Enterprises and Property Management Companies achieve local and AI search visibility with the world’s first agentic workforce.
Built specifically for Property Management and Distributed Brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape.
Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands.
Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity.
We are a fast-paced, agile environment where thought leadership and input are encouraged.
If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you.
Visit soci.ai for more information.