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About the Role

As a Senior Go-to-Market Manager for Microsoft Edge, you'll play a critical role in accelerating adoption, engagement, and retention for one of Microsoft's most strategic consumer products. You'll combine creative vision, customer obsession, and analytical rigor to turn product innovation into meaningful consumer behavior change, helping Edge earn a bigger role in people's digital lives. You'll partner across Product, Creative, Media, Growth, and Business Planning teams to identify growth opportunities, shape compelling consumer narratives, and develop and lead integrated go-to-market strategies that drive measurable business outcomes. This role sits within Microsoft's Consumer Windows, Devices, and Services organization, one of the company's largest multi-billion-dollar businesses. Browser share is a critical driver of Microsoft's consumer ecosystem strategy. People spend more time browsing the Web on PCs than any other activity in desktop computing. If you're excited about helping shape the future of browsing while competing on one of the most dynamic battlegrounds in technology, we'd love to talk to you.

Responsibilities

Architect go-to-market strategies for major product launches, feature releases, seasonal moments, and growth initiatives.
Design the consumer journey from acquisition through activation, repeat usage, retention, and advocacy.
Translate product priorities, consumer insights, competitive intelligence, and business goals into clear strategic plans that drive measurable growth.
Develop a scalable storytelling framework, messaging architecture, and creative vision that can be activated consistently across channels and partner teams.
Identify opportunities to integrate Edge into broader Microsoft consumer moments, including Windows experiences, seasonal campaigns, ecosystem launches, and owned channels.
Serve as a category expert, continuously monitoring consumer trends, competitive activity, cultural shifts, and emerging opportunities that influence Edge's growth strategy.
Lead end-to-end planning of consumer launches, and go to market programs coordinating across Product, Creative, Growth, Media, PR, Windows, Bing, and partner organizations.
Bring product stories to life through integrated owned, earned, and paid media strategies designed to move consumers from awareness to adoption.
Define channel strategies and investment priorities, ensuring each touchpoint contributes to a cohesive growth system.
Partner with Creative teams to develop breakthrough concepts, launch narratives, campaigns, and experiences that differentiate Edge in a competitive marketplace.
Ensure all GTM motions are optimized not only for acquisition but also for engagement, habit formation, and long-term retention.
Define success metrics, OKRs, and performance frameworks with partners.
Monitor and analyze performance across campaigns, channels, and customer journeys to identify opportunities and remove friction.
Partner closely with Growth, Product, and Analytics teams to diagnose funnel performance and prioritize actions that improve business results.
Use consumer research, market intelligence, competitive insights, and behavioral data to influence future investments, GTM strategies, and product priorities.
Lead regular business reviews that turn insights into decisions, ensuring learnings are translated into concrete actions and scaled across the organization.
Develop executive-ready recommendations that connect performance outcomes.

Requirements

Strong consumer marketing and go-to-market experience for technology, digital products, platforms, or subscription businesses.
Proven ability to develop end-to-end growth strategies that drive acquisition, engagement, retention, and business impact.
Exceptional storytelling and communication skills with experience simplifying complex ideas into compelling consumer narratives.
Strong analytical capabilities and comfort working with performance metrics, experimentation, customer insights, and growth funnels.
Demonstrated ability to influence and drive alignment across large, cross-functional organizations without direct authority.
Deep curiosity about consumer behavior, emerging technology, and the future of the web.
Embody our Culture & Values.

Skills

Consumer marketing
Go-to-market strategy
Product marketing
Brand management
Integrated campaign management
Consumer growth levers
Quantitative data analysis
Qualitative data analysis
Performance measurement
Decision influencing
Storytelling
Communication
Consumer insights interpretation
Creative strategy development
Performance data analysis
Growth strategy development
Customer acquisition
Customer engagement
Customer retention
Business impact analysis
Cross-functional influence
Consumer behavior analysis
Emerging technology understanding
Web technology understanding

Location

U.S.

Work Type

Full-time

Experience Level

Senior
3+ years experience in business
5+ years experience in business
6+ years experience in business, marketing, or related roles
8+ years experience in business, marketing, or related roles
5+ years experience in consumer marketing
Experience planning and launching consumer campaigns across paid, owned, earned, and creator or social channels
Experience using quantitative and qualitative data to measure performance and influence decisions in a large, matrixed organization

Education Level

Master's Degree in Marketing, Computer Science, Business or related field
Bachelor's Degree in Marketing, Computer Science, Business or related field

Salary/Compensations

USD $106,400 - $203,600 per year (U.S. typical base pay range)
USD $137,600 - $222,600 per year (San Francisco Bay area and New York City metropolitan area)

Benefits

Certain roles may be eligible for benefits and other compensation.

About the Company

Microsoft’s mission is to empower every person and every organization on the planet to achieve more.
As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Equal Opportunity

Microsoft is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.