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About the Role
Pure is seeking a dedicated growth hire to lead user acquisition. This role involves managing paid social, creator, influencer, and community initiatives, running rapid tests to optimize user acquisition and retention. A key focus will be building an automated ad engine to generate numerous creative variants for platforms like Meta and TikTok.
Responsibilities
- Own the acquisition testing roadmap across paid social, UGC and creator content, influencer partnerships, outbound, and community.
- Decide what to test, what to scale, and what to cut.
- Produce and edit hundreds of ad variants for Meta and TikTok, using AI video generation and traditional editing.
- Build the creative engine to support a multi-million dollar monthly marketing budget.
- Run tight feedback loops, launching, analyzing data, and iterating quickly.
- Mine the Meta Ad Library and analyze competitor creative strategies.
- Collaborate with the UGC and content lead and the GTM lead to ensure paid and creator channels are synergistic.
- Build the measurement framework to track key acquisition metrics and inform spend decisions.
- Maintain deep understanding of the app to ensure all marketing reflects user behavior and language.
Requirements
- A track record of acquiring users or customers through paid social, short-form video, or creator-led channels.
- A portfolio of self-created ads or social videos demonstrating range, speed, and results.
- A test-and-learn mindset, comfortable forming hypotheses and making decisions with imperfect data.
- Strong editing skills in tools such as CapCut, Premiere, After Effects, or similar.
- Hands-on experience with AI video generation tools.
- High social media fluency, understanding native content for Meta and TikTok.
- Obsessed with the app and its users.
- Scrappy and fast, comfortable shipping a lot of work in a fast-paced environment.
- Able to work in person at our NYC office.
Skills
- Paid social
- Short-form video
- Creator-led channels
- Editing (CapCut, Premiere, After Effects, or similar)
- AI video generation
- Meta Ad Library analysis
- UGC
- Influencer marketing
- Community management
- Social media fluency
Location
- New York office (In-person only)
Work Type
- Full-time
- In-person
Experience Level
- First dedicated growth hire
- Builder role
Benefits
- Medical, dental and vision insurance, with 100% of premiums covered by Pure, starting on your first day.
- Free Equinox membership.
- Dinner provided in the office every night.
- Up to $75/day for other meals when in the office.
- Weekly dry cleaning and laundry service.
About the Company
- Pure is an equal opportunity employer.
Equal Opportunity
- We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other status protected by applicable law.