Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this ASSOCIATE DIRECTOR, MARKETING role.
Rezi rewrites your resume against International Trademark Association (INTA)'s job description. Free.
Tailor your resume to this ASSOCIATE DIRECTOR, MARKETING role.
Rezi rewrites your resume against International Trademark Association (INTA)'s job description. Free.
Don't guess if your resume is good enough.
See how it scores against the ASSOCIATE DIRECTOR, MARKETING posting at International Trademark Association (INTA) — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the ASSOCIATE DIRECTOR, MARKETING posting at International Trademark Association (INTA) — free, in seconds.
About the Role
The Associate Marketing Director will collaborate with various departments within INTA, contributing directly to the organization’s core revenue, visibility, reputation, member engagement, and the success of its events and products. This strategic, creative, and results-driven role requires proven experience in a senior marketing position, ideally within the not-for-profit, legal, or IP sectors.
Responsibilities
- Develop and execute marketing strategies for INTA's major in-person events, including the Annual Meeting, Leadership Meeting, TMAP Meeting, and regional conferences and workshops.
- Define target audiences, create compelling digital content, and select appropriate tactics and channels for event marketing.
- Partner with the Member Experience Department to achieve annual growth and retention goals.
- Develop creative membership campaigns and messaging to support communications with current and prospective members.
- Lead marketing efforts for certification programs, online resources, academic programs, and competitions, positioning each offering for its target audience.
- Serve as staff liaison to the eight regional GACs, supporting their meeting preparations and attending their virtual and in-person meetings.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and excellence.
- Set key performance metrics for marketing activities, report on results, and adjust strategies to meet goals.
- Research industry trends, competitor strategies, and customer needs to inform marketing strategy and product development.
Requirements
- Bachelor's degree plus related professional training; advanced degree a plus.
- At least 10 years of progressively responsible, directly related experience, including supervisory, program, and operational management.
- Extensive experience in marketing planning, promotions, direct marketing, paid media, collateral production, and research, preferably in a trade association, professional society, or service-based industry.
- Experience with digital marketing platforms and website management and development.
- Knowledge of the trademark and intellectual property landscape is a plus.
- Excellent leadership and team management skills.
- Strong analytical skills, with the ability to interpret market data and apply it to marketing strategy.
- Exceptional writing, presentation, and verbal communication skills.
- Ability to collaborate with staff, colleagues, and volunteers to complete projects and achieve goals.
- Ability to manage outside consultants and other resources.
- Proficiency in word processing, spreadsheet, presentation, and database software.
- Must maintain a reliable, secure home workspace and adhere to INTA's data protection and IT security policies.
- Requires regular availability during ET/CET business hours, with occasional early or late meetings across time zones.
- Some travel is required, including possible international travel.
- Must possess a valid passport and be able to obtain travel visas.
- Must be legally authorized to work in their country of residence; INTA does not offer visa sponsorship.
Skills
- Digital marketing platforms
- Website management
- Website development
- Trademark and intellectual property landscape knowledge
- Leadership
- Team management
- Analytical skills
- Market data interpretation
- Marketing strategy application
- Writing
- Presentation
- Verbal communication
- Collaboration
- Project completion
- Goal achievement
- Consultant management
- Resource management
- Word processing software
- Spreadsheet software
- Presentation software
- Database software
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- At least 10 years of experience
- Senior marketing role
Education Level
- Bachelor's degree
- Related professional training
- Advanced degree a plus
About the Company
- INTA is an Equal Opportunity Employer.
Equal Opportunity
- INTA is an Equal Opportunity Employer.