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About the Role

Salesforce is seeking a GTM Product Marketing Manager, Data 360 to execute and scale the go-to-market strategy for Salesforce's Data 360 portfolio. This role will help sellers and customers understand Data 360 as the foundation for smarter AI and agent experiences. You will design and deliver enablement programs, build sales content, and translate insights into targeted programs to drive adoption.

Responsibilities

Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations.
Translate innovation into clear, actionable programs that drive adoption and revenue growth.
Articulate how unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and trusted governance ground and elevate AI agents and applications.
Understand and communicate the Data 360 consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs, driving measurable pipeline growth.
Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows.
Iterate on enablement tools based on field usage and feedback.
Partner to drive Data 360 adoption across the field.
Build programs and feedback loops that identify adoption blockers, track funnel and usage metrics, and turn insight into targeted enablement.
Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
Maintain a working grasp of Data 360's architecture, capabilities, and roadmap to inform enablement and messaging.
Build and deliver training materials, FAQs, talk tracks, demo guides, and high-impact presentations that empower technical and non-technical sellers alike.
Partner with global go-to-market and distribution leaders to drive readiness and pipeline acceleration across all selling teams.
Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries, aligned to launch and campaign rhythms.
Act as the Data 360 subject matter expert across Salesforce clouds (Sales, Service, Marketing, Commerce, etc.) to ensure unified value messaging and solution positioning.
Thrive in a fast-paced, dynamic environment, staying comfortable with ambiguity while maintaining clarity, precision, and executional excellence.

Requirements

3–5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
Working understanding of data platforms (CDP, data management, integration, or analytics) and enterprise AI, and how data powers AI outcomes.
Ability to translate technical capabilities into clear business value for varied audiences.
Proven ability to partner with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
Experience working with Sales Leadership, Account Executives, and Sales Programs to turn GTM strategy into field-ready execution.
Success developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
Strong presentation and storytelling skills, with the ability to deliver persuasive, executive-ready content.
Familiarity with consumption-based pricing and skill in simplifying complex pricing into customer-centric value narratives.
Data-driven mindset, using insights to inform GTM strategy, measure success, and refine programs.
Organized and effective at managing multiple priorities and timelines.
Collaborative, with the ability to drive alignment across global and cross-functional teams.

Skills

Product Marketing
Solution Engineering
Sales
Go-To-Market Strategy
B2B SaaS
Enterprise Technology
Data Platforms
Enterprise AI
Technical Translation
Cross-functional Collaboration
Sales Enablement
Presentation Skills
Storytelling
Pricing Strategy
Data Analysis
Project Management
Influence
Prompt Design
AI Tooling

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

$117,400 - $177,600 annually

Benefits

Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program

About the Company

Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
Salesforce is a company where ambition meets action, tech meets trust, and innovation is a way of life.
Salesforce is leading workforce transformation in the agentic era.
Salesforce believes in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

Equal Opportunity

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
Salesforce believes in equality for all and strives to create an inclusive workplace free from discrimination.
Workplace discrimination is illegal.
Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.