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About the Role
The Senior Manager, Integrated Marketing role is responsible for adapting and amplifying marketing plans from the North America Operating Unit (NAOU) into the Canadian market. This role ensures strategic alignment, leads the development of Canada-specific projects, and fosters collaboration across various teams to achieve business goals.
Responsibilities
- Amplify and adapt NAOU category and brand plans to meet Canadian business goals, maximizing profit, revenue, and volume.
- Lead customization and implementation of integrated marketing communication plans by coordinating internal and external functions.
- Partner with Franchise Leadership on market-specific business opportunities and develop collaborative plans.
- Develop and communicate written briefs to agencies or suppliers to direct their work for effective execution of regional marketing programs.
- Use storytelling to educate National Retail, FSOP, and bottler field teams on marketing programs and innovation in Canada.
- Build the Canadian (English) version of the Operating Plan for all programs executed in Canada.
- Act as a subject matter expert to ensure POS, packaging, and coupons protect company rights, trademarks, and investment.
- Manage budget stewardship.
Requirements
- 5 to 8 years of experience required, preferably within Consumer-Packaged Goods (CPG) and/or the beverage industry.
- Knowledge of brand strategy and application across channels, including local marketing.
- Knowledge of key consumption occasions, shopper messaging, and methods of activation.
- Strong storytelling and presentation skills.
- Strong background in Social, Digital, Mobile technologies.
- Influencing and collaboration skills across a network.
- Ability to lead a cross-functional team towards a common goal/outcome.
- Understanding of brand/category strategies and tactics to translate them into action.
- Ability to manage stakeholder relationships internally and externally.
Skills
- Adobe Illustrator
- Adobe Photoshop
- Agency Management
- Arts Education
- Creative Briefs
- Creative Design
- Creative Directing
- Graphic Design
- Motion Graphics
- Photography
- Relationship Building
- Storyboards
- Strategic Thinking
- User Experience (UX) Design
- Visual Design
- Waterfall Model
Location
- Montreal, Quebec, Canada
- Canada
- Toronto
Work Type
- 6-Month Contract
- Full-time
Experience Level
- Senior Manager
Salary/Compensations
- Canada: 123,000 - 142,000 CAD
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
About the Company
- At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future.
- Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
- Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
- We focus on a diversified and broad range of customers each day.
- We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.