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About the Role

LV Collective is seeking a dynamic, forward-thinking Director of New Development to plan ahead for our development pipeline and lead the sales strategy, lease-up execution, and market launches of our newest student housing communities across the country. This role requires a sales-driven leader who thrives on building high-performing teams, launching incredible new communities, and finding innovative ideas that drive results.

Responsibilities

Lead the leasing strategy and execution for new development communities from pre-leasing preparation through initial stabilization.
Develop proactive, forward-thinking strategies that anticipate market shifts and competitive pressures.
Maintain an in-depth understanding of each community's leasing performance, including lead generation, traffic, conversion rates, pricing, and competitive positioning.
Establish clear sales goals, performance benchmarks, and accountability measures for each community.
Develop and execute property-specific leasing plans, promotional strategies, and creative sales initiatives.
Identify performance gaps early and implement actionable solutions to overcome objections and improve conversion.
Introduce innovative sales techniques and identify new tools, technologies, and experiences to elevate performance.
Lead the recruitment, selection, onboarding, and development of high-performing leasing talent.
Directly manage and develop the National Salesperson and Manager of New Development.
Reinforce foundational sales principles while refining training programs, processes, and strategies.
Create a culture of ongoing sales training, role-playing, coaching, and performance feedback.
Foster an energetic, competitive, collaborative, and results-oriented sales environment.
Identify high-potential team members and create opportunities for growth and leadership development.
Regularly engage with onsite teams, observe leasing interactions, and provide hands-on coaching.
Partner with the marketing team to develop go-to-market strategies that generate excitement and build brand awareness.
Collaborate on launch campaigns, grassroots marketing initiatives, partnerships, and events.
Establish leasing timelines, sales goals, staffing plans, training schedules, launch budgets, and initial pricing strategies.
Develop a deep understanding of each market's student population, competitive landscape, and customer preferences.
Evaluate lead quality, campaign effectiveness, and prospect engagement to ensure marketing investments translate into leasing results.
Shape the prospective resident journey from initial brand discovery to lease signing.
Partner with asset management and operations leadership to evaluate rental rates, concessions, and revenue opportunities.
Analyze market conditions, competitive supply, and customer feedback to recommend proactive pricing and leasing strategies.
Present data-driven recommendations for pricing adjustments, sales incentives, and promotions.
Review floor plans, unit mix, pricing structures, and leasing materials with relevant teams.
Continuously monitor competitive developments, market leasing trends, and emerging sales strategies.
Make recommendations that support aggressive leasing goals while protecting long-term revenue performance.
Oversee the development and implementation of sales resources, training materials, and leasing processes.
Work closely with marketing, development, construction, operations, and asset management teams to align launch priorities.
Maintain a view of the development pipeline to ensure staffing, training, and launch plans are in place.
Partner on leasing office location selection and design input.
Review existing floor plans and build strategy for consolidation and rate setting.
Join the investments team on market visits for future projects.
Identify potential launch challenges, resource needs, and operational gaps.
Establish scalable processes and best practices while allowing for tailored strategies.
Serve as the go-to resource for new development leasing performance to leadership and investment partners.
Translate leasing data, customer feedback, and competitive intelligence into actionable insights.
Provide regular updates on leasing velocity, lead flow, conversion trends, and progress toward lease-up goals.
Proactively identify opportunities and present well-developed recommendations.
Maintain a pulse on prospect feedback, objections, and competitive reasons for choosing competitors.
Establish consistent communication and reporting expectations across teams.
Assist with other duties and special projects as assigned.
Ability to work late or on weekends may be required.
Travel to new development communities and markets as needed.

Requirements

Bachelor's degree in Business, Marketing, Real Estate, Hospitality, or a related field preferred.
7+ years of progressive experience in student housing leasing, sales leadership, new development, or multifamily property operations.
Proven experience overseeing successful student housing lease-ups, including pre-leasing strategy, market launches, and leasing team development.
Demonstrated success leading high-performing sales teams and driving measurable improvements in leasing velocity, conversion, and revenue.
Strong understanding of student housing leasing cycles, market dynamics, competitive positioning, and revenue management.
Experience recruiting, training, and developing onsite leasing teams.
Experience working across multiple communities or markets simultaneously.
Experience partnering with development, construction, design, and investment teams on pre-development planning.
Proficiency with property management systems, specifically Entranta, CRM platforms, leasing analytics, and Microsoft Office, particularly Excel.
Ability and willingness to travel regularly to communities across the country.
Exceptional ability to motivate, develop, and hold sales teams accountable for results.
A proactive, innovative mindset with the ability to anticipate challenges and identify new opportunities.
Strong analytical skills and the ability to turn complex leasing data into clear business decisions.
Confidence presenting to executive leadership, investors, and cross-functional stakeholders.
A results-driven approach with a strong sense of ownership and urgency.
Resourcefulness and an ability to develop fresh approaches to sales, marketing, and leasing challenges.
Ability to manage competing priorities, multiple developments, and aggressive timelines.
A genuine passion for coaching, mentoring, and building exceptional salespeople.
A team-first mentality and the ability to build strong partnerships across departments.
Comfort operating in a fast-paced, entrepreneurial environment where priorities evolve.
Successfully led multiple ground-up student housing developments through pre-leasing and stabilization.
Built or significantly elevated a sales training program across multiple communities.
Developed creative leasing strategies that meaningfully outperformed market expectations.
Understand the intersection of sales, marketing, pricing, and revenue management.
Bring fresh ideas around technology, AI, CRM automation, sales enablement, or customer experience.
Experience launching properties in highly competitive university markets.

Skills

Sales Leadership
Coaching
Strategic Thinking
Revenue Analysis
Data Analysis
Communication
Influence
Execution
Accountability
Problem-Solving
Organization
Time Management
Talent Development
Collaboration
Adaptability
Student Housing Leasing
New Development
Multifamily Property Operations
Lease-Up Strategy
Market Launches
Sales Team Development
Revenue Management
Entranta
CRM Platforms
Leasing Analytics
Microsoft Office
Excel

Location

Across the country

Work Type

Full-time
Travel required

Experience Level

7+ years of progressive experience
Proven experience overseeing successful student housing lease-ups
Demonstrated success leading high-performing sales teams

Education Level

Bachelor's degree preferred

About the Company

At LV Collective, we don't just develop properties—we create extraordinary living experiences and build brands that make a lasting impression.

Equal Opportunity

LV Collective is an equal-opportunity employer.
LV Collective prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
LV Collective conforms to the spirit as well as to the letter of all applicable laws and regulations.