Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Growth Marketing Lead, Vertical (Hybrid) role.
Rezi rewrites your resume against Rippling's job description. Free.
Tailor your resume to this Growth Marketing Lead, Vertical (Hybrid) role.
Rezi rewrites your resume against Rippling's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Growth Marketing Lead, Vertical (Hybrid) posting at Rippling — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Growth Marketing Lead, Vertical (Hybrid) posting at Rippling — free, in seconds.
About the Role
As our Growth Marketing Lead for Verticals, you'll own top-of-funnel growth for new logo acquisition in our priority industries. You'll architect the acquisition plan for each industry, deploy budget across the mix, shape how SDRs position Rippling to each vertical's buyers, and run a high-velocity experimentation program. We're looking for a multi-channel operator who has run the full growth stack at a high-growth B2B company and has taken that playbook into specific industries.
Responsibilities
- Own ambitious pipeline targets for new logo acquisition in each priority vertical, setting channel strategy and budget by industry.
- Direct and run paid acquisition hands-on: search, social, display, and ABM built around industry-specific audiences, keywords, and firmographic targeting.
- Shape SDR outbound strategy for each vertical, defining industry ICPs, messaging frameworks, and sequencing.
- Build and scale owned and industry channels, including SEO, email, content, webinars, customer stories, referral programs, trade associations, industry events, publications, communities, and vertical software partners.
- Run a high-velocity experimentation program across verticals to identify scalable opportunities.
- Deploy a multi-million dollar budget across online and offline channels, optimizing for pipeline ROI.
- Turn vertical strategy into an execution plan with the Vertical marketing team, building channel plans, pipeline targets, and budgets.
- Brief and coordinate execution partners, including Product Marketing, Content, Creative, Field, Events, and Growth.
- Close the loop with Sales and RevOps, running weekly reviews on lead quality and conversion by vertical.
- Coordinate with the core New Logo Growth team to align on audience splits, shared channels, and budget.
- Innovate beyond typical B2B playbooks, using AI and other tools to personalize acquisition by industry and unlock scale.
Requirements
- 6-8+ years of growth marketing experience with demonstrated ownership across paid, owned, AND outbound/SDR enablement, including meaningful time running acquisition into vertical markets.
- Personally built and scaled multi-channel acquisition programs from scratch that drove measurable pipeline in specific industries or vertical segments.
- Hands-on experience shaping SDR outbound strategy for industry buyers: messaging, sequencing, ICP and persona definition, and channel selection.
- Experience reaching buyers through industry channels such as trade associations, events, publications, and partner ecosystems.
- Strong experimentation DNA with experience running high volumes of tests and understanding statistical rigor.
- Analytical and technical—comfortable in SQL, BI tools, and marketing automation.
- Proven track record of managing meaningful paid budgets with clear accountability to pipeline and revenue outcomes.
- Incredible writing skills for ads, emails, and outbound copy.
- Self-starter with a bias toward action who thrives in high-velocity, ambiguous environments.
- Strong ownership mentality and ability to communicate performance drivers to cross-functional teams and execs.
Skills
- Paid media (search, social, display, ABM)
- Owned channels (SEO, email, content, webinars, referrals)
- Industry channels (trade associations, events, publications, partners)
- SDR positioning and outbound strategy
- Experimentation and A/B testing
- Budget management
- Data analysis (SQL, BI tools)
- Marketing automation
- Writing and communication
- AI tools
Location
- US-based
Work Type
- Office-based (at least three days a week)
Experience Level
- 6-8+ years
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Competitive salary
- Benefits
- Equity
About the Company
- Rippling is an HR company that has invested heavily in building, marketing, and selling multiple products. We are building a single platform for companies to manage all of their business operations, connecting payroll, compliance, IT, spend, and workforce operations. Our Verticals team builds industry-specific go-to-market motions for priority markets.
Equal Opportunity
- Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.