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About the Role
The Vice President, Brand Experience plays a key role in leading media strategy and providing thought leadership for a high-profile client account. This role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency’s work exceeds client expectations. The VP will serve as a key client contact, driving strategy, building relationships, and leading a lean, cross-office team.
Responsibilities
- Serve as primary media lead for senior-level client contacts, providing strategic direction and owning the health of the client partnership.
- Oversee the development and execution of holistic, cross-channel media strategies across TV/CTV, social, programmatic, retail media/commerce, OOH, and creator programs.
- Proactively identify opportunities for growth, presenting new ideas and approaches to the client.
- Lead, mentor, and develop a lean team across offices, fostering collaboration and high performance.
- Collaborate with the client and EVP to establish and manage annual budgets across brands, ensuring optimal allocation of resources.
- Partner with internal teams and Power of One partners to create integrated solutions.
- Lead the development of client presentations, insights, strategic updates, and POVs.
- Build and improve ways of working for smooth operations and a simple client experience.
- Stay ahead of industry trends and new tools, including AI and Collective OS, and apply them for the team and client.
Requirements
- 12+ years of media planning and buying experience with progressive responsibility across digital and traditional media.
- Proven ability to manage and grow client relationships with knowledgeable, highly involved clients.
- Working knowledge across channels, including TV/CTV, social, programmatic, retail media/commerce, and creator marketing.
- Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
- Excellent communication, presentation, and negotiation skills.
- Comfortable with complexity and ambiguity, with a positive, solution-oriented approach.
- Strong attention to detail and willingness to stay close to the work.
- Fluency with media planning tools like MediaTools.
- Solid understanding of data and analytics to inform strategy.
Skills
- Media planning
- Media buying
- Digital media
- Traditional media
- Client relationship management
- Cross-channel media strategy
- TV/CTV
- Social media
- Programmatic advertising
- Retail media/commerce
- OOH advertising
- Creator marketing
- Leadership
- Team management
- Talent development
- Communication
- Presentation skills
- Negotiation skills
- Budget management
- Data analysis
- Analytics
- AI
- Media planning tools (e.g., MediaTools)
Location
- Michigan-based
Work Type
- Full-time
Experience Level
- Vice President
- 12+ years
Salary/Compensations
- USD $149,340.00 - USD $239,148.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes.
- We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy.
- At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
Equal Opportunity
- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
- All your information will be kept confidential according to EEO guidelines.