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About the Role
We are seeking a proactive, commercially minded Advertising Sales Executive to join our team. This role focuses on developing the early stages of our sales pipeline, from prospect research and outreach to qualification meetings, supporting the Head of Advertising Sales and collaborating with the wider sales team. This position is ideal for someone curious about brands, confident in initiating conversations, and organized in their follow-through.
Responsibilities
- Prospecting and lead generation
- Qualify inbound inquiries promptly, follow up, and progress suitable prospects into the pipeline
- Identify and research target accounts, decision-makers, and campaign opportunities across brands and media agencies, covering digital advertising and bike sponsorship
- Monitor comparable publishers, mobility-media platforms, DOOH, and advertising platforms to understand their advertising strategies
- Track brand activity, product launches, seasonal campaigns, agency appointments, and sustainability/ESG commitments to identify outreach opportunities
- Run initial qualification meetings to understand objectives, audiences, budgets, decision-making processes, timelines, and success KPIs, and identify alignment with Forest's advertising proposition
- Arrange follow-ups and thorough handovers including discovery notes, contacts, and agreed next steps while assessing against agreed criteria
- Develop personalized and compelling outreach across email, phone, and LinkedIn, tailoring to each prospect and product line
- Create and maintain relevant sales materials, sharing insights, testimonials, and campaign results with the wider team
- Maintain accurate, current records of contacts, outreach, meetings, and opportunities
- Ensure active prospects have clear next steps, owners, and follow-up dates, re-engaging previous prospects when timing or priorities change
Requirements
- 1 - 2 years' experience in sales or business development, ideally in advertising, media, OOH or tech
- Strong written and verbal communication skills
- Confidence to contact and meet new people
- Organized, commercially curious, and able to research and turn market insights into relevant sales
- Enjoy working with a team and keen to get stuck in and take ownership
Skills
- Sales
- Business Development
- Advertising
- Media
- OOH
- Tech
- Written communication
- Verbal communication
- Prospecting
- Lead generation
- Market research
- Campaign tracking
- CRM management
- Pipeline management
Location
- London
Work Type
- Hybrid
- 4 days/week in office
- 1 day/week working from home
Experience Level
- 1 - 2 years
Benefits
- Free Forest bike rides for you and a +1
- 25 days holiday pro rata + bank holidays
- Private medical insurance & cashplan
- Therapy and career coaching sessions through MYNDUP
- Annual personal development budget
- Free lunch on Wednesdays
- Enhanced parental leave
- Regular socials
- Birthday off
- Childcare salary sacrifice
About the Company
- Forest is London’s most sustainable shared ebike operator, bridging the gap between affordability and sustainability by using advertising revenue to offer users up to 30 free minutes per ride. Our mission is to help cities move greener, and we have over 1.5 million riders across 20 London boroughs.
- Forest Ads is the commercial engine behind Forest, funding free ride minutes by allowing brands to connect with riders through in-app advertising, video, branded bikes, and customer rewards. We partner with brands including Virgin, Deliveroo, Octopus Energy, Merrell, and Acer, and agency partners including OMD, Havas, and WPP.
Equal Opportunity
- Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment.
- If you'd like to share your pronouns, please let us know.
- If there's any reasonable adjustments we can include to make our application process easier for you (due to disability, neurodiversity or anything else) please let us know so we can support you.