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About the Role
The Manager, Marketing Content Strategy, Cell & Gene Therapy Technologies (CGT) is responsible for developing and executing global content strategies to support the CGT portfolio's positioning, customer engagement, commercialization, and growth. This role translates complex scientific and technical information into clear messaging for target audiences and acts as a strategic content advisor across various departments.
Responsibilities
- Own and execute global content strategies aligned with CGT business priorities.
- Serve as a subject matter expert for translating complex scientific and technical information into clear content.
- Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators.
- Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows.
- Set content quality standards and direct the review and optimization of materials.
- Lead content strategy and execution for global and regional campaigns, conferences, and product initiatives.
- Define and guide the development of sales-enablement frameworks and customer-facing tools.
- Own messaging and content strategy for priority industry events.
- Establish structured feedback mechanisms with regional, commercial, and field teams to improve content.
- Serve as the functional content and messaging advisor to Corporate Communications, Marketing, Product Management, Commercial, and regional teams.
- Define and govern portfolio positioning, messaging frameworks, value propositions, and claims.
- Lead cross-functional content review and approval processes with Regulatory, Legal, Quality, and other applicable reviewers.
- Exercise independent scientific and commercial judgment to ensure external content uses supportable claims.
- Serve as a subject matter expert in CGT technologies, manufacturing and processing workflows, customer applications, and market dynamics.
- Translate market intelligence, customer needs, and scientific advances into content priorities and messaging recommendations.
- Lead the integration of Voice of Customer insights into portfolio messaging and content strategy.
- Provide content strategy and scientific communication direction for key-opinion-leader and customer engagements.
- Lead complex, concurrent global content and campaign initiatives.
- Influence stakeholders across a global matrix organization, resolve competing priorities, and align teams.
- Establish content performance measures and evaluate content effectiveness.
Requirements
- Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field; advanced degree preferred.
- 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries.
- Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences.
- Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels.
- Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred.
- Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders.
- Ability to travel up to 15%, including internationally as required.
Skills
- Content Strategy
- Scientific Communications
- Marketing
- Commercialization
- Messaging
- Brand Alignment
- Compliance
- Project Management
- Stakeholder Management
- Content Development
- Sales Enablement
- Thought Leadership
- Customer Engagement
- Market Intelligence
- Voice of Customer Integration
Location
- United States
Work Type
- Remote
- Full-time
Experience Level
- 8+ years
Education Level
- Bachelor's degree
- Advanced degree preferred
Salary/Compensations
- $120,000-130,000
- Annual bonus plan with a target of 10% of the base salary
Benefits
- 401(k) plan with company contributions
- Paid vacation, holiday and personal days
- Employee assistance program
- Health benefits to include medical, prescription drug, dental and vision coverage
- Life insurance
- Disability
- Wellness program
About the Company
- Fresenius Kabi is an Equal Opportunity/Affirmative Action employer.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.