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About the Role
The Senior Marketing Sales Analyst owns the process that turns sales leads into closed/won business. This person designs and continuously improves the workflow, tools, SLAs, and KPIs sellers follow from lead to close. They build and maintain reporting, train new hires, and partner with Marketing to close the loop on lead reporting.
Responsibilities
- Design, document, and continuously improve the end-to-end lead-to-opportunity process, including seller steps, tools, and SLAs.
- Identify and address process bottlenecks and inefficiencies in lead conversion in partnership with sales leadership.
- Define and maintain KPIs for lead conversion performance.
- Build and maintain accurate reporting and dashboards in Salesforce, connected tools, and AI-based front ends.
- Train new sales hires on the lead process, tools, and SLAs.
- Monitor process adherence and address gaps with sellers and managers.
- Serve as the point of contact for sellers' process-related questions.
- Work closely with Marketing to maintain a closed loop on lead reporting and analytics.
- Ensure changes to the lead process are understood, documented, and consistently rolled out.
- Maintain a U.S.-first focus while ensuring global process consistency across EMEA and Asia/Pacific.
- Partner with regional Revenue Operations/Sales Operations counterparts to align global process standards.
Requirements
- Bachelor's degree required.
- 10+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement).
- Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function.
- Strong foundation in Salesforce reporting infrastructure, including building reports/dashboards natively, in connected applications (e.g., Google Sheets), and in AI-based reporting front ends.
- Experience supporting sellers managing mid-market or small enterprise accounts is strongly preferred.
- Experience supporting or coordinating with global sales teams (EMEA, Asia/Pacific) is a plus.
- Strong process design, project management, and analytical skills.
- Ability to translate data into clear recommendations.
- Excellent communication skills, including training and coaching sellers and presenting to senior leadership.
Skills
- Salesforce
- Pardot (Marketing Cloud Account Engagement)
- Salesforce reporting infrastructure
- Google Sheets
- AI-based reporting front ends
- Gemini (plus)
- Claude (plus)
- Process design
- Project management
- Analytical skills
- Communication skills
Location
- New York, NY
Work Type
- Hybrid (2-3 days in office per week)
Experience Level
- 10+ years
Education Level
- Bachelor's degree
Salary/Compensations
- USD 105600.00 - USD 196240.00 - yearly
Benefits
- Comprehensive health and wellness plans
- 401(k) with company match
- Generous paid time off policy
- Potential for company-provided vehicle
- Potential for discretionary incentive/bonus eligibility
About the Company
- At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
- Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed.
- Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
- When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
- We champion you, because when you succeed, we do too.
- We enable your best to power our future.
Equal Opportunity
- Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.