Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Head of Brand & Impact role.
Rezi rewrites your resume against KittySpout's job description. Free.
Tailor your resume to this Head of Brand & Impact role.
Rezi rewrites your resume against KittySpout's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Head of Brand & Impact posting at KittySpout — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Head of Brand & Impact posting at KittySpout — free, in seconds.
About the Role
This role is responsible for owning how people perceive and feel about our two brands, focusing on brand story, identity, and moments that build awareness and goodwill. Success will be measured by increased brand searches, word-of-mouth customer acquisition, earned press, and a recognized giving-back program.
Responsibilities
- Own the brand story, positioning, tone of voice, and brand guidelines for both brands, ensuring they remain distinct.
- Design and execute a giving-back program with shelter and rescue partners, tracking its impact.
- Develop the yearly brand-moment calendar and manage each moment from concept to completion, including partners, budget, website, email, social media, creators, and press.
- Organize and execute pop-ups, events, sponsorships, and stunts, each with a defined budget and goal.
- Secure earned media by pitching every brand moment, cause campaign, and launch, either directly or through a managed PR agency.
- Cultivate a strong community and transform customer reviews, photos, and stories into compelling brand content.
- Report on brand health monthly and manage the overall brand budget.
- Own the brand foundation and guidelines, including reviewing new pages, packaging, emails, and key ads.
- Select anchor causes with the CEO, manage shelter and rescue partnerships, and oversee adoption events and donation drives.
- Pitch press and podcasts, secure reviews, gift-guide placements, and awards, and maintain an updated press kit.
- Build a super-fan community through surprise-and-delight initiatives.
- Ensure the website accurately reflects the brand.
- Set monthly objectives with the CEO and create SOPs for operational efficiency.
- Write SOPs so the playbook works without one person.
Requirements
- 7+ years in brand, communications, or brand marketing at consumer brands; 5-6 years with strong results is also considered.
- Proven track record of building brand awareness and goodwill through causes, events, and PR.
- Experience planning and executing brand moments end-to-end, on time and within budget, across multiple partners.
- Experience running nonprofit or shelter partnerships that were measurable and credible.
- Ability to translate moments into stories that resonate with press and customers.
- Experience running campaigns for a North American audience, including remote management of events and partners.
- Strong brand taste and ability to protect consistency across all touchpoints.
- Commercial mindset with the ability to link brand work to measurable results.
- Willingness to work overtime or weekends when necessary.
- Passionate about work.
- Excellent cultural fit aligned with company values.
- Excited to play a significant role in scaling the company and work closely with the founder.
- Pet industry experience is a plus.
Skills
- Brand Storytelling
- Brand Identity
- Brand Awareness
- Cause Partnerships
- Event Management
- Public Relations
- Community Building
- Campaign Management
- North American Market Campaigns
- Brand Consistency
- Commercial Acumen
- Data Analysis
- AI Utilization (e.g., Claude for press pitches)
- Media Monitoring
- Customer Storytelling
- Budget Management
- Partnership Management
- Agency Management
- Content Creation
Location
- Fully Remote
- Canada
- United Kingdom
- Ireland
Work Type
- Fully Remote
- Full-time
Experience Level
- 7+ years in brand, communications or brand marketing
- 5-6 years with strong results
Salary/Compensations
- US$85,000–120,000 base per year
- 10–20% bonus of base
About the Company
- Profitable DTC pet brand with $50M+ in annual revenue, scaling to $100M+.
- Sells premium stainless steel cat water fountains, filters, and accessories.
- Sells across Shopify, Amazon, and Chewy.
- One of the fastest-growing brands in the pet space.
- Recently launched a dog brand, expanding into a new vertical.
- 100% remote, lean, senior team that moves fast.
- Culture emphasizes a genuine will-to-win, creativity with limited resources, data-driven decisions, and four core values: Better Everyday, Speed Is King, Work Smart, and Overdeliver.
- Fast-paced environment without politics or corporate bureaucracy.