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About the Role
The Commercial Lead is responsible for aggressively expanding Nielsen’s Analytics US revenue within the Digital vertical. This role owns the full sales cycle, from identifying untapped opportunities to negotiating and closing complex technical deals with influential tech companies. The ideal candidate is a hybrid of a sales "hunter" and a data scientist, developing and taking to market technical solutions that solve complex measurement challenges.
Responsibilities
- Own and consistently exceed an individual annual revenue quota for the Digital Publisher vertical
- Drive full-cycle business development—from prospecting to opportunity advancement to final contract negotiation and closing
- Hold executive-level presence to represent existing Nielsen products and solution creatively and articulately, translating complex concepts into clear, revenue-driving client solutions
- Drive all forms of new business, including upsells, net new logos, and win-backs
- Strategically prospect and close new business by identifying client pain points and mapping them to Nielsen's advanced analytical capabilities
- Create, grow, and manage a robust sales pipeline within Salesforce software, with accurate revenue forecasting and delivery
- Be responsible for overall success, including commercial and strategic, for Nielsen’s US Analytics business among Digital clients
- Develop and execute go-to-market strategy
- Collaborate with other Nielsen teams to identify and execute new business opportunities
- Serve as Subject Matter Expert for all Nielsen Analytics solutions
Requirements
- 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, SaaS, ad tech, measurement & research, or a related domain
- Ability to think and act creatively, analytically, and productively to create wholly new analytical solutions
- Ability to link analytical methodologies directly to client ROI and business growth
- Experience negotiating and closing six-figure+ deals, including navigating client stakeholder, procurement, and legal processes
- Deep understanding of the digital media & advertising landscape, including cross-channel advertising, social media, creators, programmatic, and ad tech and identity
- Proven ability to develop long-term client relationships and manage long-cycle, consultative sales engagements
Skills
- Sales
- Data Science
- Consultative Sales
- Client Service
- Internal Collaboration
- Adaptability
- Salesforce
- Analytical Capabilities
- Negotiation
Location
- US
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's Degree required
- MBA or other Master's Degree a plus
Salary/Compensations
- USD 131000.00 - USD 218000.00
Benefits
- Comprehensive health and wellness plans
- 401(k) with a Nielsen company match
- Generous paid time off policy
- Company-provided vehicle (potential)
- Discretionary incentive/bonus eligibility (potential)
About the Company
- Nielsen powers a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
- Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed.
- We are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.
- We champion you, because when you succeed, we do too.
- We enable your best to power our future.
Equal Opportunity
- Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.