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About the Role
Develop 18-month and 3-year brand plans for Nido, leveraging consumer insights to build engaging brand experiences and successful innovation.
Responsibilities
- Develop consumer-led brand strategies by translating global target consumer insights into compelling value propositions and brand experiences.
- Lead brand investment strategy and PFME deployment to maximize ROI, market share, and overall brand health.
- Develop and execute the 5-year Innovation & Renovation (I&R) roadmap, ensuring initiatives are consumer-led, technically feasible, financially validated, and successfully launched.
- Build and execute integrated 18-month and 3-year brand plans, ensuring alignment with category and business priorities.
- Develop pricing and promotional strategies that strengthen brand performance and support sustainable growth.
- Translate consumer insights into compelling brand communications and integrated media strategies across organic, digital, and other key platforms.
- Lead the Integrated Communication Plan process and ensure consistent application of the brand essence across consumer touchpoints.
- Partner effectively with cross-functional teams to drive strong execution of brand, innovation, and commercial priorities.
Requirements
- 3–5 years of progressive Marketing Manager experience within a Tier 1 CPG organization.
- Experience working within complex, regulated, and consumer-driven categories.
- Strong foundation in marketing fundamentals, with experience managing brands or portfolios across multiple consumer segments.
- Demonstrated experience developing and executing end-to-end marketing plans, including at least 1–2 full brand planning cycles.
Skills
- Proven ability to lead high-priority, complex, and strategically important initiatives.
- Strong cross-functional leadership skills, with experience collaborating across functions, divisions, and broader organizational teams.
- Strong business and financial acumen, with the ability to translate financial analysis and consumer insights into actionable recommendations.
- Demonstrated ability to balance strategic thinking with strong execution and deliver measurable business results.
Location
- North York, ON
Work Type
- Hybrid
Experience Level
- 3-5 years of progressive Marketing Manager experience
Salary/Compensations
- $91,000-119,000/year
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Four weeks of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products
About the Company
- While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Maggi®, our recipe for success comes down to one thing: our people.
- We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day.
- There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good.
- We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
- Our focus is not only on nourishing our customers, but also about enriching you.
- We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
Equal Opportunity
- Nestlé Canada is an equal-opportunity employer.
- The principles of diversity, equity, inclusion, and accessibility are vital to how we operate.
- We strive to foster a respectful and supportive environment where individuals feel valued and empowered to contribute and succeed.
- If you are invited to participate in the recruitment process and require an accommodation, please inform Human Resources. Nestlé will work with you to ensure full participation.