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About the Role

Year Up United is seeking a Director of B2C Marketing to lead the marketing strategy and activities for Participant Enrollment, driving lead generation and engagement among prospective participants, and to support the Alumni Relations team in engaging alumni. This role sets and stewards B2C marketing strategy, oversees content and creative execution, manages advertising and digital experience partnerships, and ensures delivery of high-impact, insight-driven campaigns aligned with organizational priorities.

Responsibilities

Develop and lead the B2C marketing strategy for Participant Enrollment and Alumni Relations, ensuring alignment with organizational priorities.
Build annual and quarterly roadmaps for participant recruitment, enrollment, and alumni engagement.
Ensure strategies reflect organizational research, insights, and Year Up United’s differentiated point of view.
Translate organizational priorities into actionable marketing plans with measurable outcomes.
Lead integrated marketing strategy and creative development across the enrollment funnel to drive qualified lead generation and optimize the user journey.
Lead the creation, execution, and optimization of marketing channels including email, SMS, social, web, print, video, and content.
Lead marketing support for the Alumni Relations team to engage alumni as advocates and career progression resources.
Own the B2C side of the Year Up United stories program, highlighting impact and tailoring content for B2C audiences.
Define shared funnel goals and metrics with Enrollment leadership, such as lead volume, application conversion, and cost per enrollment.
Serve as the primary marketing partner for Enrollment, Alumni Relations, and related program teams.
Ensure strong intake, prioritization, and consultation processes for stakeholders.
Build trust with internal clients through proactive, data-driven recommendations and strategic alignment.
Partner with the Strategic Communications team to ensure consistent enterprise narrative and messaging across all participant and alumni touchpoints.
Infuse key organizational insights, research findings, and Year Up United’s unique point of view into B2C marketing campaigns.
Align on rapid response messaging, organizational positioning, and reputational considerations.
Support the LinkedIn editorial strategy by contributing content, insights, and publishing recommendations for alumni-facing content.
Serve as final approver of all B2C stakeholder-facing marketing content, ensuring accuracy, narrative alignment, and audience segmentation.
Lead creative prioritization and oversee brand consistency across assets.
Own relationships with external agencies for enrollment advertising, including performance monitoring and liaison between agency and partner teams.
Own SEO and landing page optimization for B2C business lines.
Ensure digital experience improvements are guided by stakeholder needs and strategic priorities.
Oversee performance measurement of enrollment advertising campaigns and digital enhancements.
Ensure strong operational mechanisms for intake, prioritization, workflow, routing, and approvals.
Build a culture of strategic thinking, collaboration, data literacy, and creative excellence.
Provide direction, coaching, and performance management if direct reports or team members are added.
Collaborate with the Director of B2B Marketing to align messaging and coordinate shared resources.
Manage the B2C marketing budget and agency spend.
Oversee B2C marketing reporting, including campaign performance, digital analytics, email engagement, and advertising ROI.
Ensure insights from various teams are used to refine messaging and improve outcomes.
Build insight-to-action loops to strengthen marketing strategy over time.
Serve as a thought partner to the Marketing leadership team.
Act as a learning community member by participating and engaging with Year Up United participants.
Serve as a coach and mentor for a small number of current participants.
Join, and sometimes facilitate, weekly group sessions with participants.
Other duties as assigned.

Requirements

8 to 12+ years of progressive leadership in marketing, including significant B2C, enrollment, or consumer marketing leadership.
Proven success managing multi-channel campaigns and diverse stakeholder groups.
Demonstrated track record of moving from idea to execution and measurement of key initiatives.
Strong decision-making, communication, collaboration, and leadership abilities.
Experience leading and motivating others, including in a matrixed structure.
Experience managing agencies and directing creative resources.
Direct experience and oversight of marketing channels, including email, SMS, social, web, print, video, and content marketing.
Excellent presentation and communications skills, including ability to engage with senior leaders and shift communication styles.
Experience leading social media for a business.
Proficiency and understanding across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Snapchat is a plus.
Experience working with marketing technology and CRM systems, Salesforce preferred.
Experience with funnel-based lead generation, marketing automation, and recruitment or enrollment marketing preferred.
Experience in a nonprofit, education, or workforce development setting preferred.
A passion for working with young adults, an unshakable belief in their potential, and a strong commitment to Year Up United’s mission.
Understanding of the Opportunity Divide and its drivers.
Commitment to diversity, equity, and inclusion.
Candidates must live and work in a state (or an approved proximate state) where Year Up United operates.

Skills

B2C marketing
Enrollment marketing
Consumer marketing
Multi-channel campaign management
Stakeholder management
Project execution and measurement
Decision-making
Communication
Collaboration
Leadership
Team motivation
Agency management
Creative resource direction
Email marketing
SMS marketing
Social media marketing
Web marketing
Print marketing
Video marketing
Content marketing
Presentation skills
Social media strategy
Marketing technology
CRM systems
Salesforce
Funnel-based lead generation
Marketing automation
Recruitment marketing
Enrollment marketing
Strategic thinking
Project management
Digital and social tools
Content management
Design
Writing
Analytical mindset
Relationship-building
Problem-solving

Location

United States

Work Type

Hybrid
On-site (at least two days per week)

Experience Level

Director level
8-12+ years of progressive leadership in marketing

Salary/Compensations

$130,000 - $155,000

Benefits

Comprehensive healthcare options
Dental coverage
401(k) match for eligible participants
Three weeks paid vacation in first year of employment
Four weeks paid vacation after initial year

About the Company

Year Up United is a national 501(c)3 workforce development organization committed to ensuring equitable access to economic opportunity, education, and justice for all young adults.
Employers face a growing need for talent while millions of talented young adults lack access to meaningful careers, perpetuating the opportunity gap.
Year Up United closes this gap through targeted skills training, connections to livable-wage employment, empowering others to serve young adults, and changing systems that perpetuate the opportunity gap.
The intensive training program utilizes a high expectations, high support model where students learn in-demand technical and professional skills and apply them during a corporate internship.
Year Up United has directly served more than 40,000 young adults since its founding in 2000.
Year Up United's nationwide presence includes Arizona, Austin, Bay Area, Charlotte, Chicago, Dallas/Fort Worth, Greater Atlanta, Greater Boston, Greater Philadelphia, Jacksonville, Los Angeles, the National Capital Region, New York City/Jersey City, Pittsburgh, Puget Sound, Rhode Island, South Florida, Tampa Bay, and Wilmington.
Voted one of the Best Nonprofits to Work For in the country by The NonProfit Times.
Staff is passionate, supportive, mission-driven, and committed to positive change and continuous learning.
Core values reflect an unshakable belief in the talent and potential of young people.
The work is life-changing, and the team is the greatest asset in achieving the mission.

Equal Opportunity

Year Up United embraces diversity and equal opportunity.
All aspects of employment are based on meritocracy.
No discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.
Year Up United is committed to working with and providing reasonable accommodations to individuals with disabilities.
Information received relating to accommodation will be addressed confidentially.