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About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand seeking a Senior Manager, Marketing Analytics to define how the company measures marketing impact, optimize marketing spend for ROI and growth, and integrate attribution, incrementality, and MMM results into a unified system for budget decisions. This role serves as the analytical partner to key departments and a key voice in planning and forecasting.
Responsibilities
- Own the marketing measurement framework, integrating multi-touch attribution, incrementality tests, and media mix modeling.
- Define success metrics across channels and the business, including new customers, CAC, LTV, and contribution margin.
- Calibrate attribution against incrementality and MMM results to provide trusted targets and guardrails.
- Manage vendor relationships for MMM and MTA partners, including model inputs, validation, and budget recommendations.
- Build and execute the incrementality testing program across various channels.
- Set experiment design standards and maintain a test log.
- Support A/B test design and analysis for site, offer, and journey tests.
- Measure the impact of brand and upper-funnel investment on key acquisition metrics.
- Build marginal-return curves by channel to guide budget allocation.
- Partner on new customer and revenue forecasting, scenario planning, and marketing budget.
- Model promotional and seasonal economics.
- Conduct cohort analysis and analyze repeat purchase and LTV by channel, offer, and product.
- Own the weekly growth scorecard and performance reporting.
- Partner on data quality, pipelines, and definitions across various platforms.
- Set standards for tracking, UTMs, and conversion events.
- Explore AI and automation for analysis, anomaly detection, and reporting.
- Serve as the analytical partner to various departments, aligning teams around shared metrics.
- Translate complex analysis into clear recommendations for senior leadership.
- Manage measurement vendors and partners, including scope and contracts.
- Opportunity to build and lead a small analytics team as the function scales.
Requirements
- 6+ years in marketing analytics, growth analytics, or marketing science at a high-growth DTC, ecommerce, or consumer business.
- Hands-on experience designing and reading incrementality tests and applying causal inference methods.
- Working knowledge of multi-touch attribution and media mix modeling.
- Strong command of DTC unit economics: CAC, marginal CAC, LTV, cohort payback, and contribution margin.
- Advanced SQL and Excel / Google Sheets.
- Python or R for statistical modeling.
- Experience with a BI tool (Looker, Tableau, Sigma, or similar).
- Familiarity with Shopify, Meta, Google Ads, and Klaviyo data.
- Proven ability to turn analysis into clear recommendations and influence senior stakeholders.
- Comfortable operating autonomously in a fast-moving, high-growth environment.
Skills
- Marketing Analytics
- Growth Analytics
- Marketing Science
- Incrementality Testing
- Causal Inference
- Multi-touch Attribution
- Media Mix Modeling
- DTC Unit Economics
- SQL
- Excel
- Google Sheets
- Python
- R
- Statistical Modeling
- BI Tools
- Shopify
- Meta
- Google Ads
- Klaviyo
- Data Analysis
- Reporting
- Stakeholder Management
Location
- New York
- Utah
Work Type
- Hybrid
Experience Level
- Senior Manager
- 6+ years
Salary/Compensations
- Competitive base salary and annual bonus
Benefits
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave
- 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth
About the Company
- Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place.