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About the Role

Serve as a key driver of Go-to-Market (GTM) success, focusing on Product Messaging & Positioning, Sales Enablement, Competitive Analysis, and Customer Stories/Messaging. Collaborate with Product Marketing Leadership to translate product features into value stories, create sales enablement materials, run customer training, and develop marketing assets. Act as a crucial connection point between product teams, sales, and customers, ensuring the customer's voice is represented.

Responsibilities

Create, manage, support, and execute go-to-market project plans and asset creation, ensuring clear communication of timelines, deliverables, and dependencies.
Collaborate with global marketing teams on content, events, demand generation, design, and insights.
Coordinate with Product Marketing teams to conduct Market Research, identify customer needs and trends, and collaborate on Competitive Intelligence, assets, and training.
Manage and/or support the customer training platform, developing new video and written content with commercial teams.
Track and report on engagement and satisfaction KPIs to optimize training effectiveness.
Create product messaging & positioning and develop value stories across sales and product channels.
Drive GTM launch execution, including strategy, messaging, internal training, communications, and sales assets.
Contribute to the core company story for products, including pitch decks, videos, and web content.
Partner with Product Managers to influence product developments, roadmaps, and strategic customer research.
Act as a key communication link, proactively sharing decisions, timelines, blockers, and progress to ensure alignment.
Support Partner Marketing efforts with external companies for co-marketing initiatives.

Requirements

Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
3+ years of professional experience in B2B marketing.
At least 2 years in a dedicated Product Marketing role, preferably in a product, CPG, ecommerce, SaaS or DSaaS environment.
Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS).
Proven experience in video-based storytelling and script writing.
Experience designing and developing presentations using PowerPoint, Google Slides, or a similar program.
Highly organized, detail-oriented, and driven to improve processes.
Strong analytical skills with the ability to translate client business challenges into strategic, data-driven recommendations.
A creative problem-solver adept at analyzing results, synthesizing data, and developing actionable recommendations.
A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines.
Flexible and adaptable with an ability to manage multiple concurrent projects and competing priorities.
A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
Comfort operating with a high degree of ownership, autonomy, and accountability.
Highly collaborative but confident, motivated, and independently capable.

Skills

Product Messaging & Positioning
Sales Enablement
Competitive Analysis
Customer Stories/Messaging
Go-to-Market (GTM) Strategy
Content Creation
Market Research
Competitive Intelligence
Customer Training
Video-based Storytelling
Script Writing
Presentation Design (PowerPoint, Google Slides)
Analytical Skills
Data Analysis
Communication Skills (Verbal and Written)
Project Management
Collaboration
Problem-Solving
Adaptability
Time Management

Location

Boston
New York City
Chicago

Work Type

Hybrid

Experience Level

3+ years of professional experience in B2B marketing
2+ years in a dedicated Product Marketing role

Education Level

Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.

Salary/Compensations

USD $73,150.00 - USD $96,200.00/Annually

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs
Health/Wellness/Comfort reimbursements
Tuition Assistance
Flexible Time off Vacation
Annual Sick Days
Volunteer Days
Holiday and Identity days
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program
Business Resource Groups
Medical coverage
Dental coverage
Vision coverage
Disability coverage
401k
Paid time off

About the Company

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide.
We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy.
Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth.

Equal Opportunity

Profitero+ is an Equal Opportunity Employer.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All of your information will be kept confidential according to EEO guidelines.