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About the Role
The Area Sales Manager drives brand visibility, consumer trial, and sales for C. Mondavi & Family wines through in-market activation. This role acts as a frontline brand ambassador, ensuring CMF brands are prominent in on- and off-premise accounts. By partnering with distributors and key accounts, the manager converts distribution into sales via activations, education, merchandising, and marketing.
Responsibilities
- Build and maintain strong relationships with distributor partners and key on- and off-premise account decision makers
- Execute high-impact activation programs and events to drive consumer trial, brand loyalty, and purchase intent
- Improve rate of sale for CMF brands through targeted activation and merchandising strategies
- Lead brand education and training initiatives for trade partners and distributor sales teams
- Implement marketing programs, displays, and merchandising initiatives that convert distribution into sales
- Survey stores for best-in-class execution of displays, shelf placement, cold box, program compliance and pricing standards
- Track success using CMF tools
- Ensure consistent execution of CMF brand standards across all assigned territory and focus accounts
- Serve as a proactive brand ambassador, owning activation strategy, execution, and performance outcomes
- Monitor market trends and competitive activity to inform activation priorities and tactics
- Translate brand strategies into effective in-market execution through creative and strategic thinking
- Work evenings and weekends as needed to support key activations and events
Requirements
- Bachelor’s degree
- 3 to 5 years of field sales experience in beverage alcohol or consumer packaged goods (CPG)
- Strong understanding of the alcohol beverage marketplace, including on- and off-premise
- Familiarity with Karma and Idig - proficiency preferred
- Proven success driving rate of sale through activation, merchandising, and education
- Excellent interpersonal, communication, and presentation skills
- Highly self-directed, results-oriented, and able to operate independently
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Valid driver’s license and ability to travel regularly within the assigned territory
- Flexibility to work non-traditional hours, including evenings and weekends
- Must reside in or near the assigned territory
Skills
- Brand Activation & Experiential Marketing
- Distributor & Account Relationship Management
- Strategic & Creative Execution
- Results Orientation & Accountability
- Communication & Presentation Skills
Experience Level
- 3 to 5 years
Education Level
- Bachelor’s degree