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About the Role

The Marketing Manager has key oversight and responsibility in driving awareness, engagement, and support for Rising Ground’s mission and services. This role is responsible for planning, developing, and implementing comprehensive marketing and communication strategies to increase awareness of services, promote community engagement, and support fundraising efforts. The ideal candidate is a results-driven individual who can combine strategic thinking with hands-on execution to elevate the organization’s visibility and impact.

Responsibilities

Design and implement marketing efforts that align with organizational goals, focusing on increasing brand awareness and engagement.
Manage marketing projects from concept to execution, including content creation, digital campaigns, and print materials.
Develop targeted campaigns for key initiatives, including fundraising efforts, community outreach, and service programs.
Supervise the Communications Coordinator, partnering on marketing and communications efforts.
Support crisis communications under a defined protocol, with the CEO or a designated executive approving statements and serving as spokesperson.
Work closely with program staff, fundraising, and executive leadership to ensure marketing initiatives align with organizational objectives and program goals.
Ethically develop content that tells compelling stories about the individuals and families served and the impact of programs, with attention to client consent, privacy, and confidentiality.
Maintain and reinforce brand guidelines, ensuring consistent visual and messaging standards across all channels.
Liaise with the Outreach department to ensure seamless communication and collaboration on marketing initiatives.
Create synergies for the organization’s external relations efforts.
Develop compelling content for the website, social media platforms, newsletters, and promotional materials.
Monitor website analytics and social media metrics and adjust strategies to enhance online presence and outreach.
Support the fundraising team to promote events, community outreach efforts, and program initiatives.
Cultivate and maintain relationships with local media, draft press releases, and secure media coverage for key initiatives and events.
Serve as a spokesperson on designated topics in coordination with the CEO and executive leadership.
Oversee the marketing budget, ensuring cost-effective strategies and responsible spending, including external contractors.
Report to management and board using standard analytics demonstrating impact.
Achieve goals outlined in the 2026-2029 organization strategic plan.
Perform other related duties as assigned by supervisor.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.
7+ years of marketing experience.
Demonstrated success in developing and executing multi-channel marketing campaigns.
Strong written and verbal communication skills, with the ability to tailor messages for a range of audiences.
Proficiency with digital marketing tools (such as content management, email marketing, CRM, and analytics platforms) and assessing results.
Familiarity with graphic design tools is a plus.
Strong project management skills, with the ability to manage multiple tasks and deadlines.
Ability to supervise the work of others.
Experience working with media and managing public relations efforts.
Nonprofit or human services experience preferred.
Demonstrated commitment to nonprofit work and to the mission of Rising Ground.
Authorized to work in the U.S.
Ability to work in-person in New York City (NY) for at least 3 days per week.
Ability to travel to other Rising Ground sites (if required).

Skills

Digital marketing
Social media
Public relations
Content creation
Strategic thinking
Hands-on execution
Brand guidelines management
Website analytics
Social media metrics
Media relations
Press release drafting
Budget management
Project management
Communication

Location

New York, NY
1333 Broadway, Midtown Manhattan

Work Type

Full-time
Hybrid

Experience Level

7+ years of marketing experience

Education Level

Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.

Benefits

Competitive salary structure
Health, dental, and vision insurance
401(k) with company match
PTO policy (11 Paid Holidays, Paid Sick Time, Paid Vacation & Paid Personal Days)

About the Company

Founded as an orphanage in 1831, Rising Ground has been at the forefront of evolving community needs.
Driven by the belief that each of us can thrive when life has hope and opportunity, Rising Ground provides caring support and proven paths to positive change, helping children, adults, and families rise above adversity.
Each year, Rising Ground is a positive force in the lives of more than 72,000 individuals annually.
We do this through 101 programs across 138 sites, throughout New York City and Westchester.
Rising Ground is headquartered in New York City.

Equal Opportunity

It is the policy of Rising Ground that the Agency wholly complies with equal treatment of all employees and applicants for employment without unlawful discrimination as to an individual’s perceived or actual race, creed, color, national origin, alienage, citizenship status, gender, age, disability, marital status, partnership status, sexual orientation, ethnicity, religion, or veteran status in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, layoff and termination and all other terms and conditions of employment.