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About the Role
Jobber is seeking a Product Marketing Manager, Operations to help powerful product capabilities become a compelling reason for service businesses to switch. This role focuses on the Operations pillar, which includes tools for planning work, coordinating teams, connecting field and office, and performance analysis. You will shape how these capabilities go to market and drive customer adoption.
Responsibilities
- Build a deep understanding of customer workflows and challenges by combining customer conversations, competitive insight, win/loss feedback, and product data.
- Craft differentiated stories around the customer journey, making value tangible through product demos, customer proof, and clear messaging.
- Shape the offer by bringing customer needs, willingness to pay, and competitive context into packaging and commercial discussions.
- Own the Go-to-Market (GTM) plan for your portfolio with Product and the commercial lead, coordinating readiness with Sales, Enablement, Demand Generation, and Lifecycle Marketing.
- Improve discovery and adoption beyond launch by partnering with Product, Lifecycle Marketing, Education, and Customer Success.
- Equip Sales and Success teams with competitive positioning, customer proof, demos, and objection-handling guidance.
- Maintain consistent messaging across campaigns, landing pages, product experiences, and customer conversations.
- Connect work to commercial outcomes such as conversion, higher-tier attach, and meaningful adoption by analyzing funnel and cohort data.
- Utilize AI hands-on for research synthesis, analysis, GTM execution, and repeatable workflows, verifying outputs and documenting best practices.
Requirements
- Proven track record in product marketing for software products, including shaping strategy, positioning, and owning initiatives through launch and post-launch learning.
- Strong storytelling and writing skills to translate complex functionality into clear customer benefits.
- Sharp commercial judgment to understand competitive alternatives, switching barriers, and recommend strategies for reaching ICPs and differentiating offers.
- Analytical confidence to frame business questions, self-serve data, interpret evidence, and distinguish observed results from causal claims.
- Hands-on experience using AI to improve research, GTM execution, analysis, or team processes, with the ability to explain impact and verification methods.
- Experience with SMB software, vertical SaaS, field service, or operational workflows is a bonus.
- Familiarity with home service businesses is helpful.
- Track record of influencing Product, Sales, Customer Success, and Marketing partners without direct authority.
- Comfort with evolving priorities, bringing recommendations and trade-offs, and surfacing risks early.
- Genuine curiosity about how service businesses operate and a drive to learn directly from customers.
- Collaborative approach with a clear point of view, constructive feedback, and respect for others' expertise.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning
- Storytelling
- Writing
- Commercial Judgment
- Data Analysis
- AI Tools
- Customer Research
- Sales Enablement
- Lifecycle Marketing
Location
- Edmonton
- Toronto
- Vancouver
- Kitchener-Waterloo
Work Type
- Hybrid
Experience Level
- Individual Contributor
Salary/Compensations
- $98,345 - $133,055
Benefits
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for body and mind
- Dedicated talent development program
- Career coaching
- Opportunities for career development
- Stock options
- Matching in RRSP, TFSA or FHSA
About the Company
- Jobber helps people in small businesses be successful by transforming the way service is delivered through technology.
- We work with small home service businesses like plumbers, painters, and landscapers.
- Jobber enables businesses to quote, schedule, invoice, and collect payments, providing a professional customer experience.
- Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada's Most Admired Corporate Cultures, and more.
- Jobber has been named on the Globe and Mail's Canada's Top Growing Companies list, and Deloitte Canada's Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists.
- We are bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers.
Equal Opportunity
- We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team.
- We welcome people of diverse backgrounds, experiences, and perspectives.
- We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.