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About the Role
Petual is seeking a designer to develop its brand identity, including the type system, illustration, motion language, and overall visual presentation. This role involves establishing Petual's visual identity from its initial version and ensuring a considered and precise brand presentation that makes complex, technical work appear calm and easy to read.
Responsibilities
- Define the identity system, including logo usage, type, color, grid, iconography, illustration, photography direction, and motion, documented in guidelines and a shared library.
- Lead creative for product launches, announcements, and paid campaigns, from concept to final asset, directing motion and video work.
- Design the website rebuild and subsequent pages, collaborating with the growth lead.
- Design event materials such as booths, tabletop displays, print, and signage.
- Create sales materials including decks, one-pagers, customer stories, and product visuals.
- Art-direct product demos and brand films, setting their visual concepts.
- Build templates and AI-assisted workflows to enable brand growth.
- Maintain the quality standard for all visual outputs.
Requirements
- Five or more years in brand or communication design, ideally in-house at a technology company.
- Experience shaping at least one identity from end to end.
- Proficiency across identity, layout, and typography.
- Experience directing illustration, motion, and video work, whether through AI agents or specialists.
- Experience making technical or B2B products look clear and considered.
- Ability to build systems that enable others to move quickly.
- Comfortable saying no when something is off-brand.
- Belief that AI enhances creative work, with examples of its use in exploring directions and elevating brand standards.
- Ability to present and defend work to executives and sales teams.
Skills
- Brand identity design
- Communication design
- Layout design
- Typography
- Illustration direction
- Motion design direction
- Video direction
- System building
- AI tools for creative work
- Presentation skills
Location
- San Francisco
Work Type
- In-person
- Full-time
Experience Level
- 5+ years
About the Company
- Petual helps internal audit teams test their controls, with agents handling preparation and reviewers checking work.
- The company uses a system where every sample is tested the same way, ensuring consistent quality and carrying over corrections.
- Petual enables audit teams to focus on higher risks and expand their audit programs.
- The team has deep backgrounds in audit and enterprise software.
- The company works together in person in San Francisco.
- Petual is growing rapidly and is funded by Andreessen Horowitz and First Round.
- Marketing at Petual is a new function, with the Head of Marketing having joined in September 2026 as the first marketing hire.
- New hires will build the marketing function collaboratively.
- The role offers significant autonomy and opportunity for career investment and self-learning.
- Petual is an early-stage company with numerous opportunities.