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About the Role
This role puts Petual inside conversations with audit leaders by representing the company at industry events, building executive dinners and regional roadshows, and managing the customer program including a Customer Advisory Board, references, and customer stories. The position is ideal for someone who wants to invest in their career and learn independently in an early-stage company with significant growth opportunities.
Responsibilities
- Develop and execute community and events strategy in alignment with sales goals.
- Select and manage conference sponsorships and participation.
- Represent Petual in online auditor communities and evaluate hosting proprietary online events.
- Organize executive dinners, roundtables, and regional roadshows with sales.
- Create customer working sessions for peer-to-peer learning and engagement.
- Recruit founding members for the Customer Advisory Board, set agendas, and relay feedback to Product.
- Facilitate customer storytelling through case studies, references, and speaking opportunities.
- Manage agencies and partners for event logistics, booth setup, and content.
- Build and lead a team as the program demonstrates success.
Requirements
- Eight or more years in field, event, customer, or community marketing at B2B enterprise companies.
- Experience leading a marketing function.
- Proven track record of building a customer advisory board, community, or event series from inception.
- Experience running executive dinners and multi-city field programs with sales teams.
- Ability to persuade customers in regulated or conservative industries to provide public testimonials.
- Comfortable engaging with executives and discussing their work.
- Strong writing skills for creating invitations, briefs, follow-ups, and reports.
- Experience leveraging AI for marketing program efficiency, including agent development for research and content repurposing.
- Proficiency in managing agencies and vendors while tracking performance metrics.
- Willingness to travel regularly for conferences.
Skills
- Field marketing
- Event marketing
- Customer marketing
- Community marketing
- B2B marketing
- Enterprise sales
- Marketing strategy
- Event planning
- Community management
- Customer relationship management
- Content creation
- AI in marketing
- Agency management
- Vendor management
- Data analysis
- Executive communication
- Writing
- Networking
Location
- San Francisco
Work Type
- Onsite
- Full-time
Experience Level
- Senior
- Leadership
About the Company
- Petual provides internal audit teams with tools to test controls, ensuring consistent quality and freeing up teams to focus on higher-risk areas and broader audit coverage.
- The company is composed of an experienced team with deep expertise in audit and enterprise software.
- Petual operates in person in San Francisco and is backed by Andreessen Horowitz and First Round.
- Marketing is a new function at Petual, offering significant opportunities for early hires to shape the department.
- As an early-stage company, Petual offers numerous opportunities for individuals eager to advance their careers and develop new skills.