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About the Role
Petual helps internal audit teams test their controls. Our agents handle preparation with citations, and reviewers check the work. This role will own Petual's paid and account-based marketing (ABM), developing channels, offers, and experiments to reach target companies. You will build an AI-native system for efficient testing and analysis. Our buyers are skeptical internal audit leaders at public companies, requiring a strategic approach to marketing.
Responsibilities
- Own channels and offers by account, tailoring them to different buyer stages.
- Manage paid acquisition on LinkedIn and other relevant channels within an agreed budget.
- Experiment with marketing strategies across multiple channels, scaling successful initiatives.
- Execute one-to-one and one-to-few account-based plays in collaboration with sales.
- Write compelling ad copy, emails, sequences, and landing pages.
- Build and manage the underlying system for marketing experiments, including buyer signals and CRM integration.
- Manage invitations, lists, and follow-up for events in coordination with the community and events lead.
- Document test results, including expectations, outcomes, and proposed changes.
Requirements
- Four to eight years of experience in B2B growth or account-based marketing.
- Experience marketing to enterprise buyers with long sales cycles and buying committees.
- Proven experience running paid campaigns against named accounts, particularly on LinkedIn, with demonstrable results.
- Experience conducting and scaling multi-channel marketing experiments.
- Ability to create differentiated copy and offers for buyers at various stages.
- Experience building marketing pipeline machinery with AI and automation.
- Demonstrated ability to replace manual processes with automated systems.
- Experience building the system behind an events or field program.
- Ability to distinguish real results from tracking issues and identify data errors.
Skills
- Paid acquisition
- Account-based marketing (ABM)
- Experimentation
- Content creation (ads, emails, landing pages)
- AI and automation in marketing
- System building
- Data analysis
- B2B marketing
Location
- San Francisco
Work Type
- Onsite
- Full-time
Experience Level
- Mid-level
- Senior
About the Company
- Petual is an early-stage, rapidly growing company funded by Andreessen Horowitz and First Round.
- The company has deep expertise in audit and enterprise software.
- The marketing function is new, offering significant opportunity for early hires to shape its direction.