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About the Role
PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model. This role will advocate programmatic practices, oversee scalable campaign execution, and drive adoption of Precision service models. The ideal candidate manages a team of experts to define innovative strategies and ensure optimal campaign performance using programmatic techniques and technologies.
Responsibilities
- Manage a team of experts, including Directors and Managers, that own programmatic execution of client campaigns
- Strong abilities at managing multiple clients, stakeholders priorities and deadlines
- Assume accountability and ownership of Precision output, ensuring accurate and best in class planning recommendation are provided both in channel mix and budget allocation.
- Work with existing and new partners across platforms, data and inventory to deliver new and first to market opportunities that deliver on client business objectives
- Maintain excellent knowledge of the media landscape and analytics tools (DSP’, CDP’s, DMP’s etc)
- Responsible for the financial and operational success of their assigned team
- Identify opportunities related to platform technology, data and media inventory sources and pursue opportunities for value creation on behalf of clients
- Responsible for the growth of current and prospective accounts, ensuring the right team is in place for each client
- Partner with teams within Publicis, and across PMX including Solutions Consulting, PMX Inventory, Partnerships, Product & Engineering on both internal and external initiatives
- Continuously and creatively improve how Precision is adopted across Publicis
- Deliver thought leadership to client & teams
- Oversee training, mentoring and development of direct reports & drive continued growth in skills and knowledge across full team
Requirements
- B.S. or MBA, preferably in Marketing, Advertising, or Human Sciences
- 8+ years in digital media or account planning, with special emphasis on planning and creating insights related to consumer segments
- 5+ years with increasing responsibility within an agency or media company
- 5+ years of people managing experience, managing 10+ reports in an account management/client services team
- Programmatic Marketing subject matter expertise
- Excellent interpersonal, verbal, written communication, and presentation skills
- Intelligent, entrepreneurial type with strong interpersonal skills and work ethic
- Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum
- In-depth understanding of digital advertising landscape from either media planning or sales planner perspective
- High competency level in MS Office products; demonstrated advanced Excel and PowerPoint skills
- Excellent time management / project management skills, with ability to manage detail work and communicate project status effectively to all levels
Skills
- Addressable Display
- Video
- Social
- Search
- Mobile campaign management
- Analytical thinking
- Presentation skills
- DSP and exchange-based media buying
- MS Office products
- Advanced Excel
- Advanced PowerPoint
Location
- Global
Work Type
- Full-time
Experience Level
- VP
- 8+ years in digital media or account planning
- 5+ years with increasing responsibility within an agency or media company
- 5+ years of people managing experience
Education Level
- B.S. or MBA
Salary/Compensations
- USD $149,340.00 - USD $215,000.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team.
- Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.
- This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands.
- Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.
- If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.
- Veterans Encouraged to Apply.