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About the Role
Blue Nile is seeking a strategic, culturally connected, and performance-driven Social and Influencer Marketing Manager to shape the brand's presence across social media and the creator landscape. This role requires a creative thinker who anticipates opportunities, challenges conventional thinking, and translates audience insights and cultural moments into compelling brand storytelling.
Responsibilities
- Drive a proactive, insight-led social strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook, translating brand priorities into platform-specific storytelling that builds awareness, consideration, and conversion.
- Keep Blue Nile ahead of the cultural conversation, identifying emerging trends, entertainment moments, consumer behaviors, and creator movements early—and bringing forward timely, brand-relevant ideas with clear recommendations for execution.
- Develop original, breakthrough creative concepts, including recurring franchises, unexpected collaborations, and social-first campaigns that give audiences a compelling reason to follow, engage with, and share Blue Nile.
- Anticipate needs and opportunities several steps ahead, proactively identifying content gaps, production requirements, partnership opportunities, and potential roadblocks, with solutions that keep work moving.
- Own a dynamic social content calendar, balancing long-term campaign planning, product launches, showroom activations, and retail milestones with the flexibility to capitalize on real-time opportunities.
- Lead content development from concept through publication, including creative briefs, scripts, shot lists, production coordination, on-set capture, editing feedback, captions, and final platform execution.
- Elevate every customer-facing touchpoint through thoughtful messaging, strong visual judgment, and an understanding of how to make luxury feel distinctive, approachable, and culturally relevant.
- Own daily publishing and community engagement, maintaining a consistent brand voice while turning audience questions, conversations, and feedback into actionable content and customer insights.
- Partner with leadership to execute and evolve the influencer marketing program, connecting ambassador partnerships, emerging creators, affiliate activity, and events to broader brand and business objectives.
- Continuously discover and evaluate talent, identifying both established and emerging voices with strong audience alignment, creative potential, credibility, and the ability to drive meaningful results.
- Develop compelling partnership concepts and creator briefs that balance brand priorities with each creator’s distinct voice, producing content that feels authentic and earns audience attention.
- Manage influencer partnerships from outreach through reporting, including negotiations, contracts, approvals, deliverables, usage rights, exclusivity, budgets, and posting timelines in collaboration with agency and internal partners.
- Maximize the value of every partnership, proactively identifying opportunities for additional storytelling, cross-channel amplification, paid media integration, and longer-term relationship development.
- Translate performance data into clear action, evaluating content and influencer results against established benchmarks and recommending what to scale, refine, test, or discontinue.
- Build a consistent test-and-learn approach, experimenting with formats, hooks, storytelling techniques, and platform features to improve performance and uncover new growth opportunities.
- Collaborate closely with Brand, Creative, PR, Paid Media, Ecommerce, and Showroom teams to connect social and influencer activity to integrated campaigns and the broader customer experience.
- Operate with strong ownership and attention to detail, bringing forward ideas without waiting for direction, communicating recommendations clearly, and following through from initial concept to measurable outcome.
Requirements
- 7+ years of social media and influencer marketing experience, ideally in luxury, jewelry, fashion, beauty, or lifestyle, with proven brand and ecommerce results.
- Strong pulse on pop culture, emerging creators, and digital trends, with sharp judgment on what fits the brand.
- Proactive thinker who anticipates needs, spots opportunities early, and brings solutions without waiting for direction.
- Portfolio showcasing original ideas, compelling storytelling, and elevated, platform-native content.
- Deep knowledge of Instagram, TikTok, YouTube, Pinterest, and Facebook, including audience behavior and platform best practices.
- Hands-on ShopMy experience across creator recruitment, gifting, commissions, and optimization to drive traffic and sales.
- Strong content production skills, from concepts and scripts to directing, capturing, and editing, with a refined visual eye.
- Proven ability to manage influencer partnerships from talent discovery and negotiation through execution and reporting.
- Understanding of ambassador programs, affiliate marketing, usage rights, exclusivity, paid amplification, and disclosure requirements.
- Excellent writing and presentation skills, with the ability to deliver clear briefs, feedback, and recommendations.
- Analytical mindset that connects performance to business goals and turns insights into action.
- Exceptional organization, budget management, and attention to detail across competing priorities.
- Confident collaborator who builds strong relationships across teams, agencies, and talent.
- Proficiency with social and influencer tools; CreatorIQ, Dash Social, and Sprinklr experience preferred.
- Entrepreneurial mindset with the ownership, resourcefulness, and follow-through to turn bold ideas into results.
Skills
- Social Media Marketing
- Influencer Marketing
- Content Strategy
- Creative Concept Development
- Content Calendar Management
- Content Production
- Community Engagement
- Talent Discovery and Evaluation
- Partnership Management
- Performance Analysis
- Test-and-Learn Approach
- Cross-functional Collaboration
- ShopMy
- CreatorIQ
- Dash Social
- Sprinklr
Location
- Remote
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
Salary/Compensations
- $115,000 - $130,000
Benefits
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
- Paid Time Off (PTO)
About the Company
- At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location.
Equal Opportunity
- At this time, Blue Nile will not sponsor a new applicant for employment authorization for this position.