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About the Role
The New York Times is seeking a strategic, analytical marketer to enhance how AI-generated answers represent our brand, products, subscription value, pricing, and customer experience. This role involves understanding AI system queries, answer sources, and identifying opportunities for improvement in visibility and accuracy. You will guide experiments, measure results, and provide practical recommendations to product marketers and relevant teams.
Responsibilities
- Monitor how AI systems answer commercially important consumer questions about The New York Times, including questions about our brand, products, subscription value, pricing and customer experience.
- Prioritize topics and opportunities based on their strategic importance to the business.
- Identify the sources shaping AI-generated answers and diagnose gaps in how our brand and commercial value are represented.
- Recommend experiments to improve the visibility and accuracy of AI answers, guide their execution with partners, and measure whether interventions are effective.
- Translate research and monitoring into clear, actionable guidance for product marketers, who coordinate follow-up with the teams that own relevant surfaces.
- Partner with product marketers and relevant teams to improve messaging and content, and help ensure public, commercial New York Times pages can be retrieved and used effectively as sources in AI-generated answers.
- Demonstrate support and understanding of the value of journalistic independence, and a strong commitment to our mission to seek the truth and help people understand the world.
Requirements
- 7+ years of experience in SEO measurement, marketing, digital strategy, consumer insights, analytics or a related field.
- Enough technical SEO literacy to tell a crawler or indexing problem from a messaging problem.
- Experience researching consumer questions, monitoring how a brand or product is represented and perceived, and synthesizing findings into actionable recommendations.
- Experience designing experiments, estimating impact, evaluating results, and using evidence to recommend next steps.
- Direct exposure to AI-search measurement, such as designing a prompt set, auditing citations, comparing engines or running an experiment.
- Strong commercial judgment about which prompts and answer frames matter to subscription and product decisions.
- Experience translating strategy to technical implications, and explaining complex or technical findings clearly to different audiences and turning analysis into recommendations other teams could use.
Skills
- SEO measurement
- Marketing
- Digital strategy
- Consumer insights
- Analytics
- Technical SEO literacy
- AI-search measurement
- Prompt set design
- Citation auditing
- Experimentation
- Commercial judgment
- Strategic thinking
- Analytical skills
- Communication skills
Location
- New York City
Work Type
- Full-time
- Hybrid
Experience Level
- 7+ years of experience
Salary/Compensations
- $140,000—$165,000 USD
Benefits
- Variable pay, such as an annual bonus and restricted stock
- Medical, dental and vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement
- Professional development programs
About the Company
- The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
- We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
- We encourage people from all backgrounds to apply.
Equal Opportunity
- We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
- Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.