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About the Role
Morgan Lewis is seeking a Digital Content Specialist to support the development, optimization, and performance of content across the firm's global digital platforms, primarily focusing on websites. This role involves applying a newsroom mindset to create compelling digital content that enhances brand awareness, thought leadership, and online visibility, translating complex topics into engaging digital experiences.
Responsibilities
- Support the firm's global digital content strategy and editorial priorities across websites, campaigns, blogs, resource centers, and other digital platforms.
- Identify emerging issues, audience interests, and content trends to develop timely, relevant editorial ideas and creative approaches.
- Write, edit, restructure, and optimize digital content, translating complex legal and business topics into clear, compelling, and audience-focused communications.
- Develop content briefs, headlines, summaries, page structures, calls to action, metadata, and other editorial materials.
- Identify content gaps and opportunities for new, refreshed, or consolidated content.
- Develop and optimize content for the firm's global websites, including practice, industry, lawyer, office, recruiting, alumni, and thought-leadership pages.
- Partner with the Web Content Manager and Web Content team on content planning, development, publishing, and optimization.
- Provide editorial direction, content requirements, and quality feedback to ensure consistency and alignment with firm standards.
- Review staged and published content for accuracy, consistency, accessibility, and adherence to established brand, editorial, and content governance standards.
- Support content audits, lifecycle management, localization, and regional adaptation.
- Conduct keyword, search-intent, audience, competitor, and topic research to inform content development.
- Apply SEO, metadata, internal-linking, and structured-content best practices to improve organic visibility.
- Monitor content performance using analytics and search tools, identifying opportunities for improvement.
- Support content testing and experimentation involving headlines, page structures, calls to action, and digital formats.
- Assist with dashboards, performance reports, and content audits, translating findings into actionable recommendations.
- Contribute editorial recommendations to website redesigns, migrations, platform enhancements, launches, and campaigns.
- Manage content assignments, stakeholder input, reviews, approvals, and deadlines with accuracy and responsiveness.
- Collaborate with UX, design, web development, analytics, marketing, communications, public relations, and business development teams.
- Build strong relationships with lawyers, professional staff, and external partners.
- Provide guidance on digital content requirements, editorial standards, and audience considerations.
- Support the responsible use of generative AI and emerging technologies within established content standards and workflows.
- Stay current on digital publishing, accessibility, search, and content marketing trends.
Requirements
- Bachelor's degree or equivalent combination of education and experience.
- Minimum of 5 years of progressively responsible experience in digital content, digital marketing, editorial strategy, website content, communications, journalism, or a related field.
- Demonstrated experience writing, editing, proofreading, researching, and optimizing content for complex websites or digital platforms.
- Strong editorial judgment, digital storytelling skills, and the ability to develop original content concepts.
- Ability to translate complex information into engaging, audience-appropriate content.
- Strong working knowledge of SEO, content optimization, search intent, metadata, internal linking, and content-authority principles.
- Familiarity with AI-assisted search and emerging digital discovery practices.
- Experience with enterprise content management systems, preferably Sitecore.
- Familiarity with web analytics and search tools such as GA4, Google Search Console, Semrush, and Siteimprove.
- Familiarity with project management, collaboration, and design tools such as Jira and Figma.
- Working knowledge of WCAG, digital accessibility, structured content, and taxonomy.
- Familiarity with digital and social platforms, including LinkedIn, YouTube, Instagram, WeChat, and Sprout Social.
- Experience using generative AI and automation responsibly within content workflows.
- Strong organizational, project management, problem-solving, and communication skills.
- Ability to manage multiple assignments, stakeholder relationships, approvals, and deadlines.
- Ability to collaborate effectively across editorial, technical, creative, analytical, and business teams.
- Experience supporting complex, global organizations and culturally diverse audiences preferred.
- Experience in professional services, regulated, knowledge-based, or partnership environments preferred.
- Legal industry experience is a plus.
- A proactive, curious, creative, and detail-oriented professional.
- Demonstrates sound judgment, discretion, adaptability, and a commitment to quality, confidentiality, and exceptional client service.
- Flexibility to work outside regular business hours as needed.
- Relevant certifications or training in digital content strategy, SEO, analytics, accessibility, content management systems, or responsible AI use preferred.
Skills
- Digital Content Strategy
- Editorial Development
- Content Optimization
- Website Content Management
- SEO
- Metadata
- Internal Linking
- Content Audits
- Content Lifecycle Management
- Localization
- Web Analytics
- Search Tools
- Project Management
- Collaboration
- Digital Storytelling
- Generative AI
- Accessibility (WCAG)
- Structured Content
- Taxonomy
Location
- New York, NY
Work Type
- Hybrid
- 3 days in-office
Experience Level
- Minimum 5 years of experience
Education Level
- Bachelor's degree or equivalent combination of education and experience
Salary/Compensations
- $78,000.00 - $125,000.00
Benefits
- Medical coverage
- Parental leave
- Paid time off
- Income protection programs
- 401(k) eligibility
About the Company
- Morgan, Lewis & Bockius LLP is one of the world’s leading global law firms with offices in strategic hubs of commerce, law, and government across North America, Asia, Europe, and the Middle East.
- The firm values inclusion and solicits applications from all qualified applicants.
- The firm offers competitive compensation and a comprehensive benefits package.
- The firm operates on an 'at-will' employment basis.
Equal Opportunity
- Morgan, Lewis & Bockius LLP is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
- We value inclusion and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.
- Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment qualified applicants with arrest and conviction records.
- Morgan, Lewis & Bockius, LLP reasonably accommodates applicants and employees who need them to perform the essential functions of the job because of disability, religious belief, or other reason protected by applicable law.