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About the Role
The Vice President, Media Analytics and Insights is responsible for applying data-driven insights into the media planning, investment, and measurement process. This role requires designing and leading the implementation of modern measurement plans and roadmaps for clients, acting as a subject matter expert in Analytics, Insights, Data, Technology, and Innovation (DTAI). The individual will serve as a technical point of escalation, analytical problem solver, and technical translator for internal teams and clients, providing strategic direction for technology, process, and reporting.
Responsibilities
- Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution.
- Manage client data ingestion for advanced attribution and modeling.
- Build strong relationships with internal stakeholders and groups, facilitating synergy between Strategy and Investment functions.
- Build and develop relationships with client business directors and brand teams, ensuring data proposition aligns with strategy.
- Drive a culture of 'always on' data-driven decision making for media/marketing investment planning.
- Grow product delivery and agency revenue by cross-selling and up-selling analytical products.
- Scope and direct advanced analytics projects to answer client and media team questions, adhering to timelines and scope.
Requirements
- 10+ years’ experience in media analytics, at an agency, on client side, or a combination.
- Strong understanding and experience with media buying, KPI development, and technology practices during campaign planning and execution.
- Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics is preferred, but not required.
- Strong client management/consultative experience both presenting and resolving issues.
- Extensive experience leading and managing marketing technology projects from ideation through installation.
- Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights.
- Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience.
- Demonstrated experience with programmatic audience buying concepts and execution.
- Strong math and analytical skills.
- Advanced MS Office skills (MS Word, Excel, PowerPoint).
- Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama.
- Very good understanding of traditional and digital media data.
- Excellent project management skills.
- Excellent organizational skills and attention to detail.
- Excellent presentation and communication skills.
Skills
- Media analytics
- Consulting skills
- Data analysis
- Advanced analytics
- Marketing strategy
- Media attribution
- Data ingestion
- Client relationship management
- Stakeholder management
- Data-driven decision making
- Programmatic audience buying
- Statistical modeling
- Database management
- Business intelligence
- Traditional media data
- Digital media data
- Project management
- Organizational skills
- Attention to detail
- Presentation skills
- Communication skills
Experience Level
- 10+ years
Salary/Compensations
- USD $168,150.00 - USD $269,217.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Spark Foundry was built during the most transformative time in the history of advertising and marketing.
- We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people.
- Transformation is part of our DNA.
- Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo.
- Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.”
- No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.