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About the Role
Own the online customer journey, operating with a strategy and budget set by leadership. Build the infrastructure, team, and systems to scale the channel profitably, working directly with the Founder/CEO and collaborating with the Creative team.
Responsibilities
- Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
- Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
- Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
- Develop a regular process for testing new concepts, messages, formats, and offers
- Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
- Build email and loyalty programs to drive repeat purchases and customer LTV
Requirements
- 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
- Deep hands-on experience with Meta ads and platform management
- Strong Shopify experience and a track record of improving website performance and customer experience
- Discernment to balance near-term performance with long-term brand/creative goals
Skills
- Meta ads
- Shopify
- Digital merchandising
- Paid acquisition
- Creative testing
- Email marketing
- Loyalty programs
Location
- New York City
Work Type
- Full-time
- In-office
Experience Level
- 5+ years
Salary/Compensations
- $150k-$200k
Benefits
- Company equity opportunity
About the Company
- Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it.
- Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients.
- We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.