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About the Role
The SEO Manager operates with a high degree of autonomy, driving organic marketing performance through strategic development and client relationship management. This role involves troubleshooting client issues, implementing new capabilities, and identifying opportunities to integrate AI into workflows for enhanced efficiency.
Responsibilities
- Develop strategies and tactics to support client goals and drive organic marketing performance.
- Build and maintain strong client relationships with day-to-day contacts and senior stakeholders.
- Troubleshoot client issues independently and complex issues with support.
- Implement and test new capabilities to enable client growth.
- Aid in training new hires on SEO and GEO concepts.
- Identify opportunities to integrate AI into existing SEO workflows.
- Provide support for client services deliverables during the sales process.
- Develop strong relationships with clients and senior stakeholders.
- Attend and participate in client meetings and calls.
- Communicate effectively with various audiences.
- Create and present insightful, meaningful, and accurate reports and analysis.
- Execute the Workshop Digital client flag process and identify resolutions.
- Go the extra mile for assigned clients within the scope of the SOW.
- Proactively seek and accept feedback.
- Tactfully share feedback with colleagues.
- Inform SEO Team Lead of client concerns or issues.
- Inform SEO Team Lead of updates from the digital marketing community.
- Share meaningful information that advances the team.
- Participate in the interview process.
- Lead special projects with support.
- Identify new opportunities for clients to meet their business goals.
- Independently identify opportunities for potential case studies and coordinate development.
- Manage beta tests of new services for client set.
- Support the sales team by assisting with RFPs, presentations, audits, and SOWs.
- Elevate client requests for SOW changes with minimal support.
- Regularly identify opportunities to update and expand training content.
- Occasionally develop original technical training content with QA.
- Regularly conduct team trainings to help develop team expertise.
- Read industry blogs, books, whitepapers, and articles to stay current.
- Occasionally contribute thought leadership content to the Workshop Digital blog and the industry.
- Serve as a mentor for junior team members.
- Identify, project, and obtain client buy-in and approval, and hit KPI targets.
- Optimize client websites by managing a holistic search approach using AI to scale planning and execution.
- Use AI and machine learning features within Google Analytics and third-party tools to identify trends.
- Utilize AI tools to brainstorm, outline, and draft content, ensuring manual refinement.
- Conduct comprehensive technical, content, and local SEO audits.
- Optimize client content for visibility within AI-generated search experiences.
- Optimize client websites through conversion rate optimization (CRO).
- Create and prioritize strategies and supporting tactics that embody clients’ business goals.
- Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs.
- Setup and review Google Analytics and other third-party tracking software.
- Develop and refine prompts to automate repetitive tasks.
Requirements
- 3+ years of demonstrated agency experience with mid-to-enterprise-level clients.
- Experience in building strong relationships.
- Experience in identifying, projecting, setting, and hitting client KPI goals.
- Experience in prioritizing workload with minimal support to meet deadlines.
- Experience in creating insightful, actionable, and accurate insights for client strategies and reports with minimal support.
- Experience in presenting data and insights in a logical, clear, and actionable manner with minimal support.
- Experience in creating effective meeting agendas and leading client meetings with minimal support.
- Experience in delivering core training, as needed.
- Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients.
- Demonstrated ability to temporarily take on additional work during crunch periods.
- Familiarity with AI-native search engines and LLM-based research tools.
- Demonstrated ability to evaluate AI output for inaccuracies, specifically regarding technical SEO recommendations and data reporting.
- Advanced and courteous written, verbal, and visual communication skills.
- Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets.
- Advanced-level skills with SEMrush or Ahrefs.
Skills
- SEO
- GEO
- AI integration
- Client relationship management
- Reporting and analysis
- Technical SEO
- Content strategy
- Local SEO
- AI-native search engines
- LLM-based research tools
- Microsoft Office
- Google Workspace
- Excel
- Google Sheets
- SEMrush
- Ahrefs
- Conversion rate optimization (CRO)
Location
- Richmond (Hybrid)
Work Type
- Hybrid
Experience Level
- 3+ years agency experience
- Mid-to-enterprise-level clients
Salary/Compensations
- $75,000 - $80,000 annually
Benefits
- Competitive salaries
- 25 days PTO
- 5 days STO
- 12 Holidays
- Hybrid workspace
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- 401k with 3% non-elective contributions
- Comprehensive health benefit package (2 medical plans, dental, vision)
- Life insurance
- Short-term disability
- Long-term disability
- Profit sharing
- 2x a year company-wide meetup in Richmond, VA
- Committee Membership (Community, Culture, Health & Wellness)
About the Company
- Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community.
- Awards: 1x US Search Awards - Best Small PPC Agency, 8x Outside Best Places to Work, 8x Virginia Business Best Places to Work, 3x Search Engine Land Finalist.
Equal Opportunity
- As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community.
- We consciously make efforts to reach out and include diversity in employment, vendors, and clients.
- All individuals authorized to work for any employer in the U.S. should apply.