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About the Role
The Lifecycle Marketing Fellow will support the development and execution of fan engagement and retention initiatives across the Brooklyn Nets and broader Brooklyn Sports & Entertainment portfolio. This 12-month paid program offers hands-on experience in audience segmentation, email and SMS marketing, automated fan journeys, and campaign performance measurement, fostering a more connected, data-driven approach to fan engagement.
Responsibilities
- Support the planning, execution, and optimization of email and SMS marketing campaigns.
- Assist with audience segmentation, fan journey mapping, and lifecycle automation development.
- Track campaign performance, analyze fan engagement, and identify opportunities for improvement.
- Collaborate with marketing, ticketing, and digital teams to support personalized fan experiences and cross-property initiatives.
Requirements
- Demonstrates company's core values of: Accountability, Growth Mindset, Integrity, and Care.
- Experience with email marketing, CRM platforms, marketing analytics, and digital marketing tools.
- A highly proactive, thoughtful team member with an excitement to learn and grow professionally.
- Able to work full time and stay engaged during the duration of our program.
- An excellent communicator who enjoys relationship building, collaborating cross functionally in a fast-paced environment, and championing culture within a group setting.
- Demonstrated connection and commitment to Brooklyn.
- Prior work experience in the department to which they apply (internships, projects, volunteer work, involvement in paid and unpaid activities of significance).
- Legally authorized to work in the US for any employer.
Skills
- Email marketing
- CRM platforms
- Marketing analytics
- Digital marketing tools
- Audience segmentation
- Fan journey mapping
- Lifecycle automation
- Campaign performance measurement
- Relationship building
- Cross-functional collaboration
Location
- Brooklyn
Work Type
- Full-time
- Paid program
- Office environment
- Potential attendance at games and events on evenings, weekends, and holidays
Experience Level
- Recent college graduates
Education Level
- Recent college graduates
Salary/Compensations
- $20.00 per hour
Benefits
- Work Experience: rotation through several areas within a department or focus area for robust understanding.
- Custom Curriculum: tailored programming, workshops, and external events.
- Networking: access to internal and external networking opportunities.
- Career Advancement: early access to full-time roles within Brooklyn Sports & Entertainment.
- Mentorship: access to Brooklyn Sports & Entertainment's mentorship program and peer-to-peer mentorship.
- Fellows are benefits eligible for competitive packages.
About the Company
- Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way.
- Parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center.
- Operates at the intersection of live entertainment, premium hospitality, and community engagement.
- Expands its existing portfolio to include BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.
- Driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base.
- Deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities.
- Values: growth mindset, integrity, accountability and care.
Equal Opportunity
- We are an Equal Employment Opportunity (“EEO”) Employer.
- It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.