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About the Role

This role owns converting our audience into first-time depositors across Sports Betting and Gaming. It is accountable for the full click-to-FTD funnel, including intent development, offer presentation, landing pages, operator journeys, registration, and always-on conversion rate optimisation (CRO).

Responsibilities

Own click-to-FTD performance across racing, sport and casino, acting as a core member of the Affiliate Growth Team to drive weekly decision-making through clear performance insight, actions and recommendations against agreed FTD, EPC and conversion targets.
Set and lead the conversion strategy from the activation handoff to first deposit, covering key products, landing pages, offer placements, registration/deposit pathways, app and web journeys.
Lead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift and scale-up of successful changes.
Own conversion performance for key monetisation positions across the offers hub and other sports, racing and casino products.
Optimise betting journeys end-to-end, including deep links, integrated journeys, betslip links and other mechanics that reduce friction between intent and first deposit.
Build intent-led journeys using persona, behavioural, and propensity signals from Data Intelligence to route users to the right proposition.
Own offer presentation and decisioning in partnership with the Head of Commercial Optimisation and Partnerships.
Work with CRM on registered-no-deposit and other pre-FTD journeys, ensuring messaging, segmentation, and landing pages remain aligned to the conversion strategy.
Work with Data Intelligence to ensure click IDs, source tracking, attribution and test measurement are in place before journeys go live.
Drive daily uplift using boosts, bet builders and other promotions into converting placements with robust deep-linking and clear measurement, working with Partnerships, Content, Product and Affiliate Operations to maximise results.
Define and prioritise conversion requirements for central teams, and work with the Project Manager to secure delivery, manage dependencies, and coordinate external capabilities with external partners.
Lead and develop the conversion team, set priorities, manage capacity, and escalate issues at the Affiliate Growth Team.
Champion compliance and safer gambling standards across all conversion activity, ensuring experimentation and optimisation operate within regulatory and responsible marketing requirements.

Requirements

Proven leadership in conversion, CRO, growth or performance roles within betting, casino, or affiliate businesses.
A strong track record of running structured experimentation programmes at scale, including research, prioritisation, A/B testing, measurement and rollout of successful variants.
Strong grasp of affiliate economics including CPA, revenue share, EPC, NGR and cohort LTV, and the ability to balance conversion volume with downstream customer value.
Strong understanding of digital funnels, landing page optimisation, behavioural analytics, tracking and attribution.
Data-literate and comfortable working with propensity scores, cohort analysis and incremental measurement, turning analysis into clear commercial decisions.
Experience leading small teams and influencing senior stakeholders across Product, Data, Marketing, and Partnerships.

Benefits

Private medical insurance
Excellent parental leave
Working globally policy
Mental health support
Assistance programs
Social gatherings
Pension scheme
Various other benefit schemes
Birthdays off work
25 days of holiday per year
Life assurance
Star card
Step Further Awards (employee recognition program)
Season Ticket Loan
Cycle to Work Scheme
Complimentary access to Racing Post Members Club with Ultimate Membership
Volunteer two days per year with charity partner

About the Company

Spotlight Sports Group is a global media and technology company with a clear purpose, to set the standard for trusted, customer-driven experiences across global racing and sports betting.
Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products.
With over 400 employees worldwide, our portfolio includes Racing Post, myracing and Free Super Tips, as well as the international marketing agency ICS-digital and ICS-translate.
Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.