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About the Role
Drive development of lead generation advertising products, including form experience, messaging, and post-click conversion offerings. Own strategy and deliver member and customer value through simple experiences that meet the needs of demand gen marketers. Collaborate with LinkedIn LOBs and cross-functional partners to deliver end-solutions for B2B marketers.
Responsibilities
- Build user experiences that are valuable, simple, and intuitive, integrating seamlessly into LinkedIn’s products and services and 3P products and platforms.
- Partner closely with LoBs to enable advertising-based outcomes.
- Make data-driven decisions by analyzing data from multiple sources to solve member and customer challenges.
- Drive product strategy, planning, and detailed product requirements.
- Generate buy-in and excitement with key stakeholders and executives.
- Contribute toward a team culture focused on high velocity decision making, deep care, and learning.
- Define product metrics, objectives, and key results to guide and measure initiative success.
Requirements
- BS degree in a technology-related field or equivalent experience.
- 7+ years of experience in a product management or equivalent role.
- Experience leading advertising product and technology integrations, specifically focused on Formats, Lead Generation and ABM.
- Experience building b2b products with a demonstrated ability to drive product planning, development and launch.
- Experience in UX design and experimentation.
- Familiar with interaction patterns across forms, chat, messaging and app based products.
- Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google).
- Ability to communicate findings clearly to both technical and non-technical audiences.
Skills
- Advertising Product
- Cross-functional Leadership & Influence
- Advertising Technology Integrations
- Data-driven Decision Making
- Experimentation & A/B testing
- AI prototyping
Location
- San Francisco
- Sunnyvale
- New York
Work Type
- Hybrid
Experience Level
- Principal
- 7+ years
Education Level
- BS degree in a technology-related field or equivalent experience.
Salary/Compensations
- $187,000 to $305,000
Benefits
- Annual performance bonus
- Stock
- Benefits
About the Company
- LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
- Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
- We're also committed to providing transformational opportunities for our own employees by investing in their growth.
- We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
- Join us to transform the way the world works.
- LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities, and gain insights.
- Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can.
- We’re much more than a digital resume – we transform lives through innovative products and technology.
- At LinkedIn, we strive to help our employees find passion and purpose.
- Join us in changing the way the world works.
Equal Opportunity
- We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
- LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
- LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
- Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
- Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
- As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.