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About the Role
This role focuses on executing content delivery for customers and franchisees, primarily managing the CRM content calendar for emails and app push notifications. It involves writing copy, briefing designers, and ensuring timely delivery of assets. Additionally, the role supports the Paid Media team and manages marketing platforms for franchisee local store marketing (LSM).
Responsibilities
- Build and maintain the CRM content calendar for email and app push notifications.
- Keep the content calendar aligned with Brand Team priorities.
- Write email and push copy in the brand tone of voice.
- Brief the in-house designer, review assets, and approve final versions.
- Resize and crop creative assets for digital channels.
- Build, schedule, and send campaigns in the CRM platform.
- Apply the approved copy checklist to every send.
- Run A/B tests designed by the Manager and log results.
- Work with CRM and loyalty agencies and vendors to ensure timely delivery and improvement of initiatives.
- Pull and format campaign results for manager review.
- Collect, check, and deliver creative assets to the Paid Media agency.
- Attend paid media status calls and stay familiar with plans and formats.
- Track asset deadlines and flag risks to the Paid Media Manager.
- Raise purchase orders in the finance system as requested.
- Operate the SMS-based marketing platforms for franchisee local store marketing.
- Build and maintain the library of LSM templates.
- Load and maintain approved content in the platforms.
- Partner with franchisees to maximize their local store marketing efforts.
Requirements
- The role requires being on-site 3-4 days at our Restaurant Support Center.
- A strong willingness to learn.
- Strong written and verbal communication skills.
- Interest in analyzing and interpreting customer data.
- Strong copywriting skills with samples.
- Exceptional attention to detail and organizational skills.
- Strong ability to prioritize multiple tasks and stakeholders.
- Ability to meet deadlines and work collaboratively.
- Comfortable briefing designers and working with external agencies.
- Understanding of content management systems.
- Basic knowledge of Figma or similar tooling.
- Creative and innovative thinker with an eye for design.
- Ability to respond quickly to change and work at pace in a fast-paced, ambiguous environment.
Skills
- Copywriting
- Content Management Systems
- Figma
- CRM platforms
- Campaign management tools
- SMS marketing platform
- A/B testing
- Office 365 package
- Zoom
- Microsoft Teams
Location
- Restaurant Support Center
Work Type
- On-site
- Full-time
Experience Level
- 1 year of experience in CRM, email marketing or customer retention roles, or undergraduate placement experience