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About the Role
Turn data into decisions that shape how customers use Avios. You'll support the ways customers use Avios to book travel, working with airlines including British Airways, Iberia, Aer Lingus and Vueling, as well as British Airways Holidays. Your main focus will be on Avios redemption products, including Pay with Avios and Reward Flights, which enable customers to use their Avios towards flights and holidays. You’ll help inform how many Avios customers use, the cash saving they receive and the combinations they can choose from when booking. You’ll tackle questions with a clear commercial purpose: which payment options encourage bookings? What could a promotion deliver? Why has performance changed, and what should we do next? Using SQL and Excel for analysis and modelling, you’ll turn data into recommendations that support both day-to-day decisions and longer-term pricing strategies. You won’t simply hand over a report. You’ll work closely with commercial colleagues and airline partners to discuss your findings, recommend action and review the results. It’s an opportunity to build on your technical strengths, develop your commercial judgement and see how your analysis influences what happens next. The work is varied: you’ll balance current performance tracking with forward-looking plans, and investigate the different factors behind changes in results. Success means producing reliable analysis, explaining differences between forecasts and actual performance, and helping colleagues decide what to do next.
Responsibilities
- Help shape pricing across airline partners by analyzing different combinations of Avios and cash, suggesting changes to customer payment options, and supporting A/B tests.
- Forecast and evaluate promotions by modeling expected bookings, Avios spent, and investment, then comparing results with forecasts and understanding the margin impact.
- Own reporting that informs decisions by producing weekly performance updates, developing new reports, and improving existing ones, explaining the drivers of change.
- Build expertise in the data by analyzing customer and booking data using SQL and Excel, modeling scenarios, investigating commercial questions, and identifying data quality issues.
- Turn findings into action by presenting clear recommendations to diverse audiences and collaborating with various teams and partners towards shared goals.
- Bring ideas for improvement by researching pricing approaches and identifying opportunities to enhance Avios spending options for customers.
Requirements
- Strong SQL skills and experience extracting, analyzing, and validating large datasets from different sources.
- Strong Excel skills for analysis, forecasting, and scenario modeling.
- Commercial thinking: ability to explain the importance of analysis, the decisions it informs, and recommended actions.
- Accuracy and sound judgment: ability to question results and verify outputs, including with AI-supported queries.
- Clear communication and influencing skills: ability to present data-driven stories and actionable recommendations to non-technical stakeholders.
- Curiosity and initiative: proactive investigation of customer behavior and performance, exploration of new ideas, and learning from testing.
- Collaborative and adaptable approach: ability to build relationships, understand colleague needs, and balance reporting with projects.
- Familiarity with a visualization tool such as Tableau or Power BI is useful.
Skills
- SQL
- Excel
- Data Analysis
- Forecasting
- Scenario Modelling
- Commercial Thinking
- Communication
- Influencing
- Tableau
- Power BI
Location
- London
Work Type
- Hybrid
Experience Level
- Early career candidates with strong analytical fundamentals are welcome.
Benefits
- Proximity to commercial decisions
- Visibility of impact
- Broader analytical and commercial experience
- Ownership within a relatively small team
- Experience working with airline partners
About the Company
- IAG Loyalty is one organisation with two ambitious divisions across Loyalty and Holidays, united by a shared vision to create a more rewarding world of travel and experiences.
- The Loyalty division is home to Avios, one of the world's leading travel rewards currencies.
- The Holidays division, including British Airways Holidays, connects customers to thousands of destinations worldwide through seamless, end-to-end travel experiences.
- The company is on an exciting journey of growth and transformation, creating smarter ways to reward travellers and shape the future of loyalty.
Equal Opportunity
- Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership.
- We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes.
- We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.