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About the Role
As Director of Product Marketing, you will own how Homebase wins small business owners by defining the company narrative, pricing, packaging, target industries, and sales/support messaging. This is a hands-on leadership role reporting to the CMO, leading the Product Marketing team and collaborating with Growth, Creative, Product, Sales, and Support.
Responsibilities
- Own the company narrative and its testing system, ensuring consistent messaging across departments.
- Define and manage pricing and packaging strategies to enhance revenue per customer.
- Utilize data to select target industries and execute vertical growth campaigns.
- Develop comprehensive kits for sales and support, including insights, competitor maps, and messaging.
- Equip Sales and Support with effective scripts, plays, bundles, and offers.
- Partner with Product to position core offerings like Team App, Payroll, Cash Out, and Hiring.
- Build a customer insight engine through owner conversations and market analysis.
- Organize the Product Marketing team, prioritize quarterly objectives, and focus on revenue-generating activities.
- Develop team members for larger roles and implement an AI-integrated weekly cadence for research, briefs, testing, and analysis.
Requirements
- 8+ years in Product Marketing or go-to-market roles.
- Proven experience leading and growing a Product Marketing team.
- Experience building a company narrative from customer insight and gaining leadership buy-in.
- Demonstrated success in owning pricing and packaging decisions with measurable revenue impact.
- Experience working with growth teams in self-serve or high-velocity businesses, judging messaging on conversion.
- Experience building industry or segment go-to-market programs that were adopted by marketing and sales.
- Proficiency in using AI in daily work and evaluating its output.
- Experience marketing to small businesses or hourly teams (bonus).
- Background in HR, payroll, or fintech software (bonus).
- Experience with pricing in freemium-to-paid models (bonus).
- Avoid roles focused solely on brand campaigns, launch plans, or slide-based positioning.
- Avoid playbooks from enterprise, sales-led businesses with long deal cycles.
- Ability to test and learn in weeks, not months.
- Willingness to write the first draft of the story and lead hands-on.
Skills
- Product Marketing
- Go-to-market strategy
- Team leadership
- Narrative building
- Pricing and packaging
- Data analysis
- Cross-functional collaboration
- Customer insight generation
- AI utilization
- Conversion optimization
Location
- United States
- Canada
Work Type
- Hybrid
- Work From Anywhere Month
Experience Level
- Director
- 8+ years
Benefits
- Stock options
- 401(k) with 4% match (US)
- TFSA/RRSP with 4% company match (Canada)
- Medical, dental, and vision coverage
- FSA options (US)
- Unlimited PTO (salaried)
- Company holidays
- Paid AI tools access
- Up to 12 weeks of paid parental leave (US, after 6 months)
- Maternity/Parental Leave EI top-up support (Canada, after 6 months)
- Life insurance
- Short/long-term disability coverage
- Meeting-free weeks yearly
- Meals provided
- Commuter benefits (US)
- Team offsites
- Customer Days
About the Company
- Homebase is the everything app for hourly teams, simplifying day-to-day operations and empowering local businesses with tools for scheduling, time clocks, payroll, communication, HR, and more.
- Over 150,000 small businesses use Homebase to make work easier.
- The company has tracked over a billion hours for 2M+ workers.
Equal Opportunity
- Homebase celebrates diversity and is proud to be an equal opportunity employer.
- We welcome all candidates and do not discriminate based on any legally protected status.
- Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
- We are committed to fostering a welcoming space where every Homie can be their full self.
- If you need accommodations during the hiring process, please let us know.