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About the Role
Lead the development and execution of CDW’s go-to-market strategy for Data & Artificial Intelligence solutions. This role translates CDW’s Data & AI capabilities into compelling customer propositions, impactful marketing campaigns, and clear market messaging to drive awareness, engagement, pipeline growth, and business impact.
Responsibilities
- Build, shape and continuously evolve CDW’s Data & AI go-to-market proposition, creating clear and compelling customer value propositions.
- Develop and deliver integrated marketing plans and campaigns across digital, content, events, seller enablement, customer engagement and partner-funded activities.
- Translate complex Data & AI technologies into accessible, customer-focused messaging for both technical and non-technical audiences.
- Collaborate with Sales, Solutions, OCTO, Services and Marketing teams to create joined-up campaigns that align technical capability with customer needs.
- Partner with the Partner Marketing team to identify vendor alignment, MDF opportunities and co-funded campaigns that support wider business objectives.
- Use customer insights, market trends and sales priorities to define target audiences, personas, verticals and campaign strategies.
- Create messaging frameworks, campaign narratives, proof points and content that strengthen CDW’s position within the Data & AI market.
- Measure and analyse campaign performance, using data and insights to optimise future activity and demonstrate business impact.
- Support commercial objectives by driving demand generation, strengthening customer engagement and influencing pipeline growth.
- Manage multiple campaigns, stakeholders, timelines and dependencies, ensuring delivery to a high standard and within agreed objectives.
Requirements
- 8+ years of experience in B2B technology marketing.
- Proven track record of developing and delivering integrated multi-channel marketing campaigns.
- Strong understanding of technology solutions and the ability to translate technical concepts into clear, customer-focused messages.
- Knowledge of Data & AI trends, markets and customer challenges, with experience promoting Data & AI-related solutions.
- Experience building go-to-market strategies, propositions and messaging frameworks.
- Excellent stakeholder management skills with the ability to influence and collaborate across multiple teams.
- Strong project management and organisational skills, with the ability to manage competing priorities.
- Analytical mindset with experience measuring campaign performance and using insight to optimise outcomes.
- Commercially focused, with an understanding of how marketing contributes to pipeline generation and business growth.
- Experience working with partner-funded marketing programmes or MDF is advantageous.
Skills
- Data & AI
- Marketing
- Go-to-market strategy
- Campaign management
- Stakeholder management
- Project management
- Analytical skills
Experience Level
- Senior
Education Level
- Bachelor's degree in Marketing, Business, Communications or a related discipline is desirable.
About the Company
- CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology.
- At CDW we act as one—building trust, speaking candidly, and working together to achieve more.
- We play to win—focusing on what matters most and delivering for our customers.
- We think forward—staying curious, moving fast, and continuously learning.
- We believe meaningful work happens when people feel supported, heard, and empowered to contribute.
- As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes.
- When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.
- Together, we deliver the full promise of what technology can do.
- Together, we Make Amazing Happen.
Equal Opportunity
- CDW is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.