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About the Role
Major League Soccer (MLS) and Soccer United Marketing (SUM) are seeking an experienced Director, Brand Alliances to lead new business development and drive strategic corporate partnerships across premier soccer properties. This role involves developing and executing commercial sales strategies, cultivating senior-level relationships, and securing integrated partnerships to drive revenue growth.
Responsibilities
- Drive new business development efforts across MLS and SUM properties, identifying, prospecting, developing, and closing strategic corporate partnerships to achieve revenue goals.
- Co-develop and execute comprehensive sales strategies aligned with organizational priorities and market opportunities.
- Build and maintain a robust pipeline of qualified prospects and active partnership opportunities.
- Cultivate and maintain strong relationships with senior-level decision-makers at leading national and multinational brands and agencies.
- Identify emerging categories, marketplace trends, and new business opportunities to expand the commercial pipeline.
- Independently manage the full sales cycle, from prospect identification and outreach through proposal development, negotiation, and contract execution.
- Develop customized partnership proposals integrating sponsorship rights, media, digital, social platforms, experiential activations, and other commercial assets.
- Lead senior-level client presentations, commercial negotiations, and strategic discussions.
- Collaborate with internal stakeholders to develop and execute integrated partnership opportunities.
- Identify, develop, and commercialize innovative sponsorship assets and platforms.
- Represent MLS/SUM at industry conferences, networking events, matches, and hospitality programs.
- Provide day-to-day oversight, guidance, and mentorship to Manager(s) and Coordinator(s).
Requirements
- Bachelor’s Degree required
- Minimum of 8 years of professional sponsorship experience in a high-performance sales environment.
- Experience in the Sports, Entertainment, and/or Arena Industry is preferred.
- Established network of senior-level brand decision-makers at the national level, complemented by strong agency relationships.
- In-depth knowledge of sports and entertainment sponsorship, including integrated marketing, promotions, events, media, digital platforms, and contractual rights.
- Proven ability to independently manage the full sales cycle, from prospecting and lead generation through proposal development, negotiation, and closing.
- Strong strategic thinking, business acumen, and negotiation skills.
- Exceptional presentation and communication skills, with executive presence.
- Experience developing and executing innovative, integrated sponsorship platforms.
- Strong analytical capabilities, including familiarity with consumer research and analytics tools.
- Proficiency in leveraging AI-powered tools and platforms.
- Ability to collaborate effectively across functional areas.
- Proven experience managing, mentoring, and motivating sales professionals.
- Highly motivated, proactive, and results-oriented.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Demonstrated commitment to professionalism, integrity, and producing high-quality work.
- Willingness to travel and work nontraditional hours, including evenings, weekends, and holidays, as required.
Skills
- AI-powered tools
- Microsoft Office
- PowerPoint
- Excel
- Consumer research and analytics tools (Scarborough, YouGov, MRI-Simmons)
- Spanish Language (business proficiency)
- Soccer or sports knowledge
Location
- Remote
- In-office
Work Type
- Hybrid
- Full-time
Experience Level
- 8+ years of professional sponsorship experience
Education Level
- Bachelor’s Degree
Salary/Compensations
- $120,000 - $155,000
Benefits
- Comprehensive medical, dental, and vision coverage
- $500 wellness reimbursement
- Generous Holiday and PTO schedule
- On-the-job training
- Feedback
- Ongoing educational opportunities
About the Company
- Major League Soccer (MLS) is a professional soccer league in the United States and Canada.
- Soccer United Marketing (SUM) is the marketing arm of MLS.
Equal Opportunity
- Major League Soccer is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
- Major League Soccer is committed to providing reasonable accommodations to individuals with disabilities throughout the application and hiring process, as well as during employment.