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About the Role

We are seeking a digitally savvy marketer to own strategy and delivery for our events and platforms. This role involves basing strategies on customer segmentation, planning and executing multi-channel campaigns, and leveraging data analysis to optimize performance and drive revenue.

Responsibilities

Build marketing strategies for events and platforms in line with business objectives.
Plan and deliver campaigns across email, digital, social, print, direct mail, PR, and events.
Drive visitor registrations, inbound leads, and new exhibitor opportunities.
Own persona development, messaging, and the content calendar.
Lead digital activity including SEO, PPC, social, and email.
Use campaign dashboards daily and recommend changes based on data.
Analyze trends over time to build more effective campaigns.
Share insights with sales and event teams to drive revenue.
Ensure data governance and management policies are followed.
Collaborate with colleagues across the marketing team, share knowledge, and best practices.
Champion testing and metrics-driven decisions.
Direct the design and production of all marketing collateral, ensuring it is proofed and on brand.
Develop and manage marketing budgets and trackers.
Appoint and manage suppliers and agencies against agreed KPIs.
Identify media and industry partners for maximum exposure at the lowest cost.
Build strong relationships with sponsors, exhibitors, and key stakeholders.

Requirements

3+ years' marketing experience, ideally in events or a related field.
A track record of designing and delivering complex, integrated, multi-channel campaigns.
Strong analytical skills with a history of testing and optimisation.
In-depth knowledge of digital marketing tools, including analytics and reporting.
Proficiency in CRM and marketing automation tools.
Excellent written and verbal communication skills.
Strong copywriting skills.
Exceptional organisation with the ability to prioritise multiple deadlines.
Confidence supporting and mentoring others.
A creative approach and exceptional attention to detail.
Experience marketing B2B trade shows or exhibitions (desirable).
Experience with HubSpot (desirable).
Working knowledge of environment, healthcare, or business technology sectors (desirable).

Skills

Digital marketing
Strategy development
Campaign management
Email marketing
Social media marketing
Content marketing
SEO
PPC
Data analysis
CRM
Marketing automation
Copywriting
Budget management
Supplier management
Relationship building
HubSpot (desirable)

Location

London Bridge

Work Type

Hybrid

Experience Level

3+ years

Education Level

Degree in Marketing, Business, Communications or a related field, or equivalent experience (desirable)

About the Company

ROAR B2B is part of CloserStill Media, organizing important industry events across Environment, Healthcare, and Business Technology.
We are a fast-growing, multi-platform events and publishing business with plans for UK and international expansion.
We are committed to a vibrant, inclusive culture where people collaborate, challenge each other, and enjoy their work.

Equal Opportunity

CloserStill Media embraces diversity in all its forms and is committed to developing a diverse and inclusive environment.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
We are committed to ensuring an inclusive and accessible recruitment process. Reasonable adjustments can be requested.