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About the Role
Drives Direct to Consumer sales growth via FMIC brand sites in European regions, focusing on key EU countries and future market development within the EMEA territory.
Responsibilities
- Responsible for website merchandising of non-UK regions for eCommerce sites Fender.com.
- Implement and maintain a tiered approach to merchandising European markets.
- Leverage Contentful (CMS) to deliver compelling site experiences showcasing new product introductions, promotions, and activations.
- Use the “Athos” tool to merchandise Search, Product Listing Pages, Cart & Recommendations Carousels.
- Deliver best-in-class content tailored for the digital channel.
- Work closely with the EMEA eCommerce Merchandising Manager & wider eCommerce, Marketing & Product teams to execute plans to meet revenue objectives.
- Lead and manage the translation and localisations for Fender.com.
- Manage day-to-day site operations in the EMEA region.
- Localise all non-English language site content including product listing pages, product detail pages, landing pages, web banners & the checkout funnel.
- Assist in the build & maintenance of on-site promotions in multiple currencies.
- Execute and maintain the translations process with internal & external partners.
- Regularly monitor inventory levels to ensure site merchandising is updated based on product availability.
- Audit sites for improvement opportunities benefiting customers & the business.
- Maintain regional promotional campaign material as well as upsell & recommendations.
- Collaborate with CRM & digital marketing to support best-in-class marketing campaigns.
- Monitor euro market pricing landscape.
- Regularly conduct web analytics reviews, deriving insights & actions to optimize the conversion funnel.
- Use SAP daily to perform business operational tasks.
- Incorporate SEO/GEO best practices into day-to-day merchandising.
- Assist the Customer Service department with issues or queries relating to eCommerce.
- Use AI Tools to assist with key role objectives & execution.
- Use A/B testing to deliver key optimisations to the site experience.
Requirements
- Extensive experience in eCommerce, digital marketing or similar function.
- Experience in site merchandising and CMS tools within an eCommerce platform such as Shopify, Salesforce Commerce Cloud, Magento, BigCommerce etc.
- Proficient in the use of Microsoft Word, Excel, PowerPoint and Outlook.
- Ability to work on own initiative & be self-motivated.
- Excellent interpersonal skills.
- Effective communication skills, both written & verbal.
- Ability to maintain confidentiality & handle sensitive information.
- Ability to prioritise work & adapt to changing priorities.
- Work flexibly to meet the needs of the organisation.
- Excellent organisational skills.
- Ability to problem solve and contingency plan.
Skills
- Contentful
- Athos tool
- SAP
- SEO/GEO best practices
- AI Tools
- A/B testing
- Amplitude
- GA4
- Shopify
- SearchSpring
- Discount Ninja
- CAT tool
- Trados
- Memoq
- Wordfast
Location
- European regions
Work Type
- Full-time
Experience Level
- Extensive experience in eCommerce, digital marketing or similar function
- Experience in site merchandising and CMS tools within an eCommerce platform
- Experience using Amplitude, GA4 or other Analytics tools
- Experience with Shopify
- Experience with SAP
- Experience using Contentful, SearchSpring & Discount Ninja
- Experience with a CAT tool such as Trados, Memoq or Wordfast
- Experience with AI integrated workflows
About the Company
- The ideal candidate is aware of musical instrument trends with particular knowledge of European markets.
- The ideal candidate is passionate about eCommerce & digital developments.
- The ideal candidate follows new eCommerce implementations of AI tools.