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About the Role
The New York Times is hiring a Vice President, Audience Insights to lead a high-impact team of researchers informing company-wide priorities. You will oversee research for partners across data, design, growth, product, marketing, strategy, and the newsroom, shaping a research agenda to understand, reach, and engage audiences.
Responsibilities
- Lead and mentor a team of multidisciplinary researchers, nurturing a joyful and collaborative culture.
- Oversee audience research programs with product and design teams to define target audiences, understand their needs, and inform roadmaps.
- Oversee audience research to shape marketing strategy, creative development, messaging, and measure campaign effectiveness.
- Oversee research to drive audience engagement, subscription conversion, retention, and win-back.
- Shape audience research programs supporting newsroom strategic priorities.
- Communicate research findings widely, contextualizing them for executives and teams.
- Harness best practices for research, including AI, to enhance productivity and quality while maintaining methodological integrity.
- Demonstrate support for journalistic independence and commitment to the company's mission.
Requirements
- 15+ years of experience in primary research, market research, UX research, and consumer insights, including in a content or digital product company.
- 7+ years of experience managing high-performing teams and navigating matrixed stakeholder environments.
- Demonstrated ability to influence decisions through research-based insights.
Location
- NYC headquarters
Work Type
- Hybrid
Experience Level
- 15+ years
- 7+ years
Education Level
- Advanced degree in a quantitative or social science field
Salary/Compensations
- $275,000—$300,000 USD
Benefits
- Medical, dental, and vision benefits
- Flexible Spending Accounts (F.S.A.s)
- Company-matching 401(k) plan
- Employee stock purchase plan
- Paid vacation
- Paid sick days
- Paid parental leave
- Tuition reimbursement
- Professional development programs
- Variable pay, such as an annual bonus and restricted stock
About the Company
- The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.
- We embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization.
- We encourage people from all backgrounds to apply.
Equal Opportunity
- We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
- All applications will receive consideration for employment without regard to legally protected characteristics.
- The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
- The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
- Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com.