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About the Role
WPP Media is seeking a detail-oriented, analytical, and collaborative media professional with 1-2 years of experience to join the Direct Activation team. This role involves translating client media strategies into effective investments, managing the full media investment lifecycle from analysis and negotiation to activation, optimization, measurement, and financial reconciliation, with guidance from senior team members.
Responsibilities
- Develop media buying recommendations by analyzing marketplace intelligence, requesting proposals, and comparing opportunities against objectives.
- Evaluate media partners’ offerings, audiences, pricing, and capabilities, and negotiate rates, added value, and terms.
- Contribute to vendor meetings and industry discussions, sharing marketplace updates and identifying opportunities.
- Translate approved media strategies into accurate media buys, ensuring schedules, budgets, rates, and deliverables align with objectives.
- Own campaign activation and stewardship, including buy entry, insertion orders, trafficking coordination, and documentation.
- Coordinate with Planning, Ad Operations, and media partners to confirm requirements and resolve setup issues.
- Monitor campaign pacing and delivery, investigate discrepancies, and coordinate corrective action.
- Recommend campaign optimizations based on delivery and performance data.
- Validate campaign setup, budgets, and measurement requirements before launch.
- Prepare post-campaign analyses and translate findings into actionable recommendations.
- Maintain and reconcile client budgets and investment trackers, investigating invoice discrepancies.
Requirements
- 1-2 years of relevant experience in media buying, investment, or activation.
- Hands-on responsibility for campaign execution and stewardship.
- Working knowledge of offline and digital direct media, including broadcast, digital video, and CTV/OLV buying principles.
- Strong numerical and analytical skills.
- Experience managing budgets and interpreting campaign data.
- Experience using Excel for trackers, analysis, and reconciliation.
- Hands-on familiarity with media buying and reporting systems, buy-entry, insertion orders, and trafficking workflows.
- Experience evaluating proposals and supporting vendor negotiations.
- Exceptional organizational skills and strong attention to detail.
- Excellent time-management skills with the ability to prioritize multiple projects and deadlines.
- A proactive, solutions-oriented approach.
- Ability to investigate issues, interpret findings, and make clear, evidence-based recommendations.
- Comfortable working in a fast-paced environment where priorities can change.
- Sound judgment to manage routine buying and campaign decisions within approved parameters.
- Ability to recognize when guidance is needed and escalate issues early.
- Collaborative, inclusive, and respectful of different perspectives.
- Confident communicating with both internal stakeholders and external media partners.
Skills
- Media buying
- Media activation
- Campaign execution
- Campaign stewardship
- Broadcast
- Digital video
- CTV/OLV
- Budget management
- Data analysis
- Excel
- Media buying systems
- Reporting systems
- Buy-entry
- Insertion orders
- Trafficking workflows
- Proposal evaluation
- Vendor negotiation
- Organizational skills
- Attention to detail
- Time management
- Problem-solving
- Communication
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 1-2 years
Education Level
- College or University education is an asset
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- WPP is the creative transformation company.
- WPP Media is WPP’s global media collective.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.