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About the Role
We are currently looking for a DTC Sales Manager (UK) to own the growth and performance of Levi's Direct-to-Consumer business across Europe, with an immediate priority on the dot-com (online) business.
Responsibilities
- Own and grow the digital (dot-com) business, including revenue, margin, and growth targets.
- Set annual and seasonal targets and build the digital trading plan.
- Manage the sell-in and sell-through relationship with the digital partner.
- Own monthly performance reporting and act as the DTC voice in sell-out reviews.
- Benchmark competitor product, pricing, and online distribution to identify opportunities.
- Partner with Merchandising and Design to build a consumer-right online assortment.
- Identify and remove friction in the sell-in-to-sell-out process.
- Standardize and document ways of working with the digital partner.
- Work with Marketing on site merchandising, campaigns, and product content.
- Own the end-to-end critical path for the digital account.
- Work with Supply Chain and Customer Service to resolve service issues.
- Track and improve on-time-in-full delivery for the DTC channel.
- Own the DTC inventory position with Demand Planning and Merchandising.
- Partner with Business Planning to ensure DTC forecasts and stock plans reflect sell-out performance.
- Build the commercial and operational case for physical retail growth.
- Build re-engagement plans for the Outlet business and Franchisee stores.
- Represent bricks-and-mortar DTC within the wider account and S&OP planning process.
Requirements
- 3+ years of experience in DTC, e-commerce, digital sales or account management, ideally in fashion, sportswear or retail.
- Strong commercial and analytical mindset, with experience managing sales, margin, sell-in/sell-through and performance targets.
- Experience working with e-commerce accounts, assortment and inventory management.
- Strong stakeholder management skills, with the ability to work cross-functionally with Merchandising, Planning, Supply Chain and Logistics.
- Fluent English and comfortable working in an international, multi-market environment.
Skills
- Commercial mindset
- Analytical mindset
- Sales management
- Margin management
- Sell-in management
- Sell-through management
- Performance target management
- E-commerce account management
- Assortment management
- Inventory management
- Stakeholder management
- Cross-functional collaboration
- International market collaboration
Location
- UK
Work Type
- Full-time
Experience Level
- 3+ years
About the Company
- Haddad Brands Europe, founded in 2017, specializes in the distribution of children’s apparel under exclusive licenses (Nike, Levi’s, Converse, Jordan, Lacoste…) across Europe.
- Operational for 9 years, the company has experienced remarkable growth and now counts over 500 employees throughout Europe.
- We distribute our products both through wholesale, working with major multi-brand and specialized retailers, and through retail, via our corners in leading department stores.
- In concrete terms, this means that if you purchase children’s apparel (0–7 years for Nike, 0–16 years for Levi’s, Converse, and Jordan), whether in a physical store, online, in the Netherlands, the UK, Italy, or anywhere else in Europe, the product you’re holding has gone through us — even if you bought it in an official Nike or Levi’s store!