ET MarTech / AdTech - Business Solution Architect Associate Director
EY · Alpharetta, GA, US
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About the Role
The BMC MarTech Solution Architect plays a pivotal role in shaping the future of BMC’s digital, data, and marketing technology ecosystem. This role is part of the Enterprise Technology CBS Solutions Delivery Team and partners closely with Product Managers in Technology Enablement, and cross-functional business teams such as Clients & Industries (C&I), Talent, Alumni and Communications. A major responsibility is alignment with Data Architecture teams to build a data-driven, AI-enabled future. The architect ensures that MarTech platforms, integrations, identity systems, taxonomies, and data models support scalable analytics, personalisation, automation, and responsible AI adoption.
Responsibilities
- Define and maintain the BMC MarTech architecture strategy and vision
- Define MarTech architectural standards, reusable patterns, and reference architectures
- Shape multi‑year roadmaps with Product Managers and cross‑functional business leaders
- Translate strategic business needs into future‑state capability models and architectures
- Act as the architectural connector across BMC, ET, C&I, Talent, Alumni, and Communications
- Ensure interoperability and shared experience frameworks across business functions
- Reduce duplication and promote enterprise platform and standards reuse
- Produce solution options with pros/cons, costs, risks, technical debt, and compliance (infoSec, GCO, data)
- Collaborate with Data Architecture teams to design AI‑ready data models, taxonomies, and metadata structures
- Ensure MarTech systems integrate effectively with enterprise data lakes, CDPs, analytics platforms, and identity systems
- Assess emerging technologies and evaluate platform/vendor options with Product Management teams
- Influence investment decisions, business cases, and sourcing strategies
- Support design assurance and enterprise governance forums
- Promote API‑first, event-driven, modular, and composable architecture principles
- Champion performance, resilience, observability, accessibility, and global scalability
- Communicate complex architectural concepts in clear, business‑focused language
- Serve as a trusted advisor on MarTech strategy, innovation, and platform evolution
Requirements
- Deep knowledge of MarTech ecosystems: CRM, CDP, CMS, automation, analytics, identity & consent
- Strong architectural modelling capabilities (business, data, application, technology)
- Strong understanding of enterprise data strategy, data governance, and AI-enablement
- Experience designing integrations across multiple enterprise platforms
- Excellent communication, leadership, facilitation, and stakeholder management skills
- Exposure to Data Architecture or AI/ML platform design
- Experience with Adobe Experience Cloud, Salesforce, CDPs, DAM, or similar ecosystems
- Architecture certifications (e.g., TOGAF), cloud certifications
Skills
- MarTech & AdTech platforms (Adobe, DSP’s)
- API‑led, ESB, and event‑driven integration
- CDP, CMS, CRM analytics suites (Adobe, Salesforce, Microsoft)
- Cloud platforms (Azure, AWS, GCP)
- Architecture tools (Lucidchart, LeanIX, ArchiMate)
Location
- UK
- US
Work Type
- Full-time
Salary/Compensations
- New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $167,100 to $300,900
- Bay Area California offices – $174,100 to $313,400
- All other offices locations in the US, including Sacramento – $139,300 to $275,800
Benefits
- Medical and dental coverage
- Pension and 401(k) plans
- Wide range of paid time off options
- Flexible vacation policy
- Time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence
About the Company
- EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
- Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
- EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions.
- Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
Equal Opportunity
- EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
- EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities.