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About the Role

iCapital is seeking an Alternatives Content Marketing Vice President to lead marketing strategy and content for a partnership with a leading wealth management client. The goal is to accelerate advisor engagement and adoption of alternative investments. This role requires deep knowledge of wealth management and private markets, combined with strategic judgment, commercial orientation, and execution skills. The individual will serve as a strategic partner, identifying opportunities, shaping marketing programs, and translating complex investment concepts into practical tools for advisors.

Responsibilities

Own the marketing strategy and content roadmap for the partnership with client’s alternatives channel, aligned to business priorities, sales objectives, product launches and advisor adoption goals.
Develop proactive ideas and content event programs that expand advisor understanding, engagement and use of alternatives.
Partner closely with business stakeholders to identify audience needs, adoption barriers and commercial opportunities.
Translate alternative investment strategies, products and platform capabilities into differentiated, accessible messaging for advisors and their clients.
Create and oversee short and long-form content, presentations, campaigns and advisor resources.
Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate and advanced audiences.
Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel-ready content and activation opportunities.
Establish a disciplined content and campaign calendar that balances education, market-relevant insights, product priorities and sales enablement needs.

Requirements

10+ years of relevant experience in marketing strategy, content marketing, product marketing or sales enablement, preferably within asset management, private markets or wealth management
Strong knowledge of alternative investments and the wealth management ecosystem; specialized asset class and/or product expertise
Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption and commercial growth
Strong understanding of financial advisors, intermediary distribution, advisor education and the role of content across the client journey
Exceptional writing, editing, positioning and storytelling skills, with the ability to simplify complex investment concepts
Proactive, solutions-oriented approach and the judgment to identify opportunities, set priorities and advance work in a fast paced and complex environment
Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes
Able to manage multiple priorities while maintaining a high standard of quality, responsiveness and accountability

Skills

Marketing strategy
Content marketing
Product marketing
Sales enablement
Alternative investments
Wealth management
Private markets
Financial advisor engagement
Intermediary distribution
Advisor education
Writing
Editing
Positioning
Storytelling
Project management
Analytical skills

Location

New York, NY

Work Type

Hybrid

Experience Level

10+ years

Education Level

Bachelor's degree in marketing, finance or a related field
CFA or CAIA designation is a plus

Salary/Compensations

$165,000 to $185,000

Benefits

Salary
Equity for all full-time employees
Annual performance bonus
Employer matched retirement plan
Generously subsidized healthcare
100% employer paid dental
100% employer paid vision
100% employer paid telemedicine
100% employer paid virtual mental health counseling
Parental leave
Unlimited paid time off (PTO)

About the Company

For additional information on iCapital, please visit https://www.icapitalnetwork.com/about-us X: @icapitalnetwork | LinkedIn: https://www.linkedin.com/company/icapital-network-inc | Awards Disclaimer: https://www.icapitalnetwork.com/about-us/recognition/

Equal Opportunity

iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.